DENVER, CO--(Marketwired - Apr 8, 2013) - The Pulse Beverage Corporation (OTCQB: [ PLSB ]) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured a national listing for Safeway Inc. ("Safeway") for its Cabana™ 100% Natural Lemonade. Safeway, based in Pleasanton, California, has more than 1,500 stores in the United States and is the second largest supermarket chain in North America behind The Kroger Co. Safeway operates under the brands: Safeway Food and Drug, Vons Food and Drug, Dominick's Finer Foods, Carrs-Safeway, Pavilion, Pak'n Save and Randall's Food Markets. The addition of Safeway Inc. increased the number of regional and national grocery and convenience store listings for Cabana™ to more than 12,000.

Robert Yates, CEO for Pulse, said, "Safeway is our largest national chain store listing to date. We have completed the shelf sets and have begun delivering product to more than 1,000 stores with the remainder of the stores to be set over the next few months. We are very pleased with the success rate we are experiencing in securing listings for Cabana™. We are also very pleased with the results of our initial roll-out of PULSE® over the last month. We are presently setting more than 700 stores and expect this figure to increase dramatically over the next few months."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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