LAS VEGAS, NV--(Marketwire - Apr 20, 2012) - SUFFER, (PINKSHEETS: [ SUFF ])

SUFFER (PINKSHEETS: [ SUFF ]) today announced that it is taking the first steps to effect a change in the name of the public company to reflect its expanded focus, upcoming acquisitions and increase the Company's global marketability and branding.

A Board resolution detailing the name change is expected to be signed off on today. Company Council is working on the name change application with Finra as well as submission to the Nevada Secretary of State. The Company has NO PLANS to seek a reverse split. Full details including the proposed new Company name and new website will be announced shortly.

The name change is being undertaken to more accurately reflect the company's current focus, specifically expanding into areas outside of apparel and becoming a holdings corporation with several subsidiaries. The Company has been working on several acquisitions in technology and media.

Joseph Lewis, President, stated, "This will broaden the range of the public company's products and services globally and bring increased revenues and greater shareholder value."

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.