LAS VEGAS, NV--(Marketwire - Apr 22, 2012) - Suff Holdings, FKA SUFFER, (PINKSHEETS: [ SUFF ]) previously announced that it was taking the first steps to effect a change in the name of the public company to reflect its expanded focus, upcoming acquisitions and increase the Company's global marketability and branding.

The new name Suff Holdings has been reserved with the Nevada Secretary of State and our council is working on all proper paperwork to completely change the name of the Company.

The Company has just launched its new website [ www.suffholdings.com ] and will be updating it frequently as new information related to acquisitions comes to light.

Joseph Lewis, President, stated, "This is very exciting; we are looking forward to this expansion of the Company. As I stated before, this change will broaden the range of the public company's products and services globally and bring increased revenues and greater shareholder value."

Additional Update
Suff Holdings and its wholly owned subsidiary Suffer Apparel would like to congratulate Frank Mir on receiving the Heavyweight Title shot on May 26^th. Frank Mir gear is available on sufferapparel.com

About Suff Holdings
SUFF HOLDINGS is a publicly traded Company with holdings ranging from Energy and Technology to Media and Apparel. Originally started as an Apparel Company "Suffer Apparel" we provided cutting edge clothing to the fanbase of the world's fastest growing sport, Mixed Martial Arts -- MMA. Several opportunities presented themselves and it made more sense to reorganize into a holdings company with several subsidiaries.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.