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ADVA OPTICAL NETWORKING'S OPERATIONS SERVICES DELIVER COST-EFFECTIVE BUSINESS PROTECTION

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  Published in Business and Finance on Monday, March 21st 2011 at 6:35 GMT by Market Wire
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MARTINSRIED, GERMANY and MUNICH, GERMANY--(Marketwire - March 21, 2011) - ADVA AG Optical Networking /

ADVA OPTICAL NETWORKING'S OPERATIONS SERVICES DELIVER COST-EFFECTIVE BUSINESS PROTECTION

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Proven with Companies with Exacting Requirements for Network Performance and Security, the NOC Offering Frees Customers to Focus on Core Business

Norcross, Georgia, USA and Martinsried/Munich, Germany. March 21, 2011. ADVA Optical Networking today announced the availability of enhanced network operations center (NOC) services as part of the new ADVAcare suite, which presents a combination of operations services, technical support and hardware and software maintenance.

Operations Services are designed to help protect customers' networks and reduce operational expenditure (OPEX), while freeing internal resources to focus on core business activities. With ADVA Optical Networking responsible for maintaining all critical network-performance and security parameters, carrier and enterprise customer personnel can dedicate their attention to creating new services and value for their own end users.

ADVA Optical Networking's Operations Services are provided remotely, with all network-event, Quality of Service (QoS) and surveillance data securely transported out-of-band between a customer and ADVA Optical Networking. This ensures no latency is added to the customer's regular service traffic. Proven NOC personnel in a hardened off-site facility monitor both links and equipment and resolve issues to optimize performance of the customer's network and established services.

ADVA Optical Networking's Operations Services include:

 * Network Surveillance * Fault and Performance Management * Remote Move, Add, Change (MAC) * Configuration and Circuit Resource Management * Inventory Management 

The ADVA Optical Networking's Operation Services offering is available in both premium (24 hours per day, 365 days per year) and basic tiers (weeknights and weekends). Service-level agreements (SLAs) can be customized for a specific customer's needs-from targeted extension of an enterprise or carrier's existing support coverage to turn-key operations capability.

Noted Jeff Santos, ADVA Optical Networking's senior vice president of sales North America: "Our customers in some of the highest-stakes networking environments, such as finance, are already relying on our enhanced NOC offering to protect their businesses. Many companies across our range of carrier and enterprise customers will find our Operations Services a cost-effective way to achieve the business protection they require. ADVA Optical Networking's Operations Services go beyond the classical NOC offering, as they automatically trigger clearing activities. In this way, they deliver secure protection for highly competitive rates."

ADVA Optical Networking's expanded Operations Services are available initially to the company's North American carrier and enterprise customers, and they will be expanded globally.

ABOUT ADVA OPTICAL NETWORKING

ADVA Optical Networking (FSE: ADV) is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next-generation networks. The Company's FSP product family adds scalability and intelligence to customers' networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us atwww.advaoptical.com.

 PUBLISHED BY: ADVA AG Optical Networking, Martinsried/Munich and Meiningen, Germany ADVA Optical Networking North America, Inc., Norcross, Georgia, USA ADVA Optical Networking (Shenzhen) Ltd., Shenzhen, China [ www.advaoptical.com ] ADVA AG Optical Networking Campus Martinsried, Fraunhoferstr. 9a Martinsried/Munich Germany WKN: 510300;ISIN: DE0005103006; Listed: Freiverkehr in Hanseatische Wertpapierbörse zu Hamburg, Freiverkehr in Börse Berlin, Freiverkehr in Börse Düsseldorf, Freiverkehr in Bayerische Börse München, Freiverkehr in Niedersächsische Börse zu Hannover, Prime Standard in Frankfurter Wertpapierbörse, Regulierter Markt in Frankfurter Wertpapierbörse; 

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Source: ADVA AG Optical Networking via Thomson Reuters ONE

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