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TD Ameritrade Sponsors First-of-its-Kind Online Financial Reality Series

^{Published on 2010-09-29 05:40:14 - Market Wire}
 

OMAHA, Neb.--([ BUSINESS WIRE ])--TD Ameritrade Holding Corporation (NASDAQ: AMTD) today announced the launch of aThe Invested Life,a an online reality series where real people facing some of todaya™s most common money concerns are paired with independent financial experts to take control of their finances. The series and site experience were developed by MSN, Generate and Ogilvy Entertainment. The series is sponsored by TD Ameritrade.

"As a result of the Great Recession, people are anxious about when economic recovery might happen, and many are looking to take control of their financial futures"

Hosted by MSNMoney at [ http://TheInvestedLife.msn.com ], aThe Invested Lifea comprises three seasons over a nine-month period. Each season will follow seven, geographically dispersed people as they partner with seven recurring independent financial experts to address such money concerns as debt management, college savings, retirement planning, taxes, real estate and smart investing.

aAs a result of the Great Recession, people are anxious about when economic recovery might happen, and many are looking to take control of their financial futures,a said Peter Sidebottom, executive vice president of product and marketing at TD Ameritrade. aOur involvement in aThe Invested Lifea™is a unique way for us to demonstrate our commitment to creating more informed investors by providing access to new channels for insight, education, tips and tools that can help people manage their finances in an ever-changing environment.a

The episodic video series is supported with more than 450 videos, news stories, tools, cast blogs and community forums that encourage viewers to engage with cast members, learn from their experiences and ultimately take action on their own. aThe Invested Lifea also includes the ability for viewers to amatcha their personal investment style to the cast members they relate to most. Cast members are ordinary people from across the U.S., ranging from bachelors to new families to soon-to-be retirees, including:

• Dallas: The Semi-Pro a"Former NFL player Winfred Tubbs turned small business owner and father transfers his competitive football spirit to his financial future
• Denver: The Playersa" With a shared passion for mountaineering and the outdoor sports, Michael and Lori Jake definitely arena™t risk adverse, but with their sizeable real estate portfolio are wondering if theya™ve taken on too much risk
• Chicago: The Adventurera" About to land his dream job with an opera company in Zurich, Switzerland, twenty-something Tom Forde really will be asinging for his supper,a but as a busy artist will he have timea"and the wherewithala"to manage his finances from halfway around the world?
• New York: The Rookie a" After struggling with the tragic and sudden loss of her husband, New York native Jennifer Sherwood works to take financial control of her late husbanda™s portfolio and her mounting debt to build a stronger financial future
• Portland: The Planner a" Turning 60 hasna™t stopped improv comic and theater maven, Kathleen Lansing; and since her husband, Joe Eberle, prefers the great outdoors while she longs for the Great White Way, retirement planning (especially when they have separate finances) can provide some pretty interesting challenges
• Los Angeles: The Do-it-Yourselfers (DIYers)a" At first blush, it may seem that Brandon and Lisa Schindleheim are doing everything righta"in fact, Brandon got hooked on investing when he got his share of Coca-Cola stock as a kida"but despite their best intentions, the Schindleheims are still looking forward to a family vacation where they dona™t have to pack the kidsa™ cereal to save money
• Miami: The Opinion Seekera" As a single mom and the owner of her own marketing business, nothing comes easy for Suzan McDowella"whether ita™s trying to grow her business in an economic downturn or convincing daughter Sydney that money doesna™t grow on treesa"but shea™s willing to fight to rebuild her savings for retirement and her daughtera™s education

aWe are thrilled to have worked with TD Ameritrade to bring aThe Invested Lifea™ to people across the country who want to take control of their finances,a said Stephen Kim, general manager, Global Creative Solutions at Microsoft. aWe believe that our role in using technology to create a unique experience for viewers will help people participate in conversations and communities about the emotional issues surrounding finances.a

Episodes of aThe Invested Lifea as well as an introduction to online investment and financial planning tools, advice from independent financial experts and blog postings from cast members can be found at [ http://TheInvestedLife.msn.com ].

AMTD-G

About TD Ameritrade Holding Corporation
TD Ameritrade Holding Corporation, through its brokerage subsidiaries,⁽¹⁾ combines innovative trading technology, easy-to-use and understand [ trading tools ], [ investment services ], [ investor education ] and superior client service to create a market-leading financial services experience. Now home to the award-winning [ thinkorswim trading technology ]⁽²⁾ and the Investools investor education program, TD Ameritrade provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in todaya™s rapidly-changing market environment. The Companya™s common stock trades under the ticker symbol AMTD. For more information and resources for journalists, please visit the [ TD AMERITRADE newsroom ] at [ www.amtd.com ].

⁽¹⁾TD Ameritrade, Inc., member FINRA ([ www.FINRA.org ]) /SIPC ([ www.SIPC.org ]) /NFA ([ www.nfa.futures.org ]), TD Ameritrade Clearing, Inc., member FINRA/SIPC.

⁽²⁾thinkorswim, prior to joining TD Ameritrade, earned 4.9 stars, the top score, in the category aTrading Technologya, and was rated #1 overall online broker in Barrona™s ranking of online brokers, 3/15/2010. thinkorswim was evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. thinkorswim topped the list in 2006, 2007, 2009, and 2010 with the highest weighted-average score. Barrona™s is a registered trademark of Dow Jones & Company © 2006a"2010.