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Guard Dog Inc. Begins Local Radio Campaign

^{Published on 2010-09-29 07:15:26 - Market Wire}
 

WINTER PARK, Fla.--([ BUSINESS WIRE ])--Guard Dog Inc. (Pink Sheets: GRDO) today announced they have executed an agreement with top radio talk show host Bud Hedinger. Bud will begin promoting the Guard Dog product line incorporating in the local awareness of the devastating effects of identity theft. The endorsement program will first air October 4 and run for 13 weeks.

"Having the opportunity to meet with Guard Dog and understand their objective has made me confident that this will be a great relationship"

Guard Dog recently has launched an aggressive awareness campaign that showcases their new product line. The campaign includes selective TV and radio marketing that will reinforce their grassroots efforts. The focus is consumer based and emphasizes educating consumers on identity theft and many methods of the crime.

aIdentity theft is really misunderstood,a states VP Marketing Shawn Andreas. aWe have taken a very unique approach in marketing our product, the actual products have been redesigned not only to protect and deter identity thieves, but provide a very clear message on how they work. Bud Hedinger is a very well respected talk show host here in the Orlando market and has a very loyal following. This local marketing model will be replicated in several of our key markets across the country. We anticipate this relationship to be ongoing as Guard Dog continues to build their brand,aa™ continued Andreas.

aHaving the opportunity to meet with Guard Dog and understand their objective has made me confident that this will be a great relationship,a offers Bud Hedinger. aIdentity theft is a very serious issue, proving the awareness and an effective solution will be a team effort that I am certain we can achieve.a

Bud Hedinger is the top rated talk show for the morning drivers and airs prior to Glenn Beck and Rush Limbaugh. Ita™s a call in format that focuses on news topics of the day and political issues. Guard Dog will also air 30 second commercials throughout the day running into other shows including financial expert Dave Ramsey. The program is on the Clear Channel station WFLA 540 AM.

About Guard Dog ID

Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remedy identity breaches.

About Guard Dog Inc.

Guard Dog Inc. is a publicly traded company which trades under the ticker symbol [ GRDO.PK ]. All current and potential shareholders are further encouraged to visit our Investor Relations page [ www.guarddogid.com/ir/ ] for more details regarding the Company and features in this announcement.