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RICHMOND HILL, ONTARIO--(Marketwire - July 19, 2010) - Denis Donnelly, President & CEO of BFS Entertainment & Multimedia Limited(TSX VENTURE:BFS), is pleased to announce that Kip Spidell will be joining the company as President of BFS Film & Television Productions Inc. ([ www.bfsproductions.com ]). Spidell is an accomplished television producer with more than twenty years of experience in the domestic and international broadcast markets. A proven team leader, Spidell comes to BFS after three years of freelance producing and directing. Prior to that, he was Head of Production at Ellis Entertainment, where he produced more than a hundred hours of award-winning, prime-time television programming. Spidell's producing credits include Python Hunters for National Geographic Wild (U.S.), Urban Legends for History Television and Biography Channel (U.S.), The Baby Human for Discovery Health (U.S. & Canada), as well as productions for Discovery Channel (U.S. & Canada), History Channel, Animal Planet (U.S. & Canada) and HGTV among many others. With a solid track record in developing and producing original ideas, as well as re-invigorating old ones, Spidell will bring to BFS his long history of successful relationships with television programmers.

Says Spidell, "I'm looking forward to joining Denis and his team at BFS and building a technology-savvy, state-of-the-art production company. In combining BFS's existing direct-to-consumer distribution pipelines with productions destined for broadcast in a variety of factual genres and with a willingness to embrace new ways of storytelling, we are prepared for whatever the future of television holds. As 3D technology moves into the mainstream, we plan on being able to provide audiences with world-class entertainment in multiple dimensions."

Says Donnelly, "Along with his other attributes as a producer, Kip has proven adept at embracing new technologies while maintaining a high standard of production. We are looking to Kip to create world-class programming for the ever-evolving media marketplace."

BFS Film & Television Productions Inc. is a subsidiary of BFS Entertainment & Multimedia Limited.

BFS Entertainment & Multimedia Limited is a recognised independent North American entertainment company focusing on the acquisition, distribution and production of film and television media with head office in Toronto, Ontario.

Programming includes classic dramas, mystery, comedy, sports, documentaries and health and wellness and is sold under the BFS, American Home Treasures and Bodhi Lifestyle^™ brands. North American retail distribution is through national retailers, distributors, mail order companies and BFS' direct to consumer division.

BFS' strategy is to continue to acquire new programming and to expand its proprietary programme development, international distribution and direct to consumer delivery.

(SEC Rule 12g exemption #82-4245)