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On January 7, 2010, the Company announced the launch of its Poynt application in Italy, France and Spain. Concurrent with this, Multiplied Media announced the availability of gas prices for U.S. users and weather search globally.

On February 16, 2010, the Company completed the acquisition of the UnoMobi Group with the signing of a definitive agreement. Under the acquisition, Multiplied Media acquired all of the outstanding common shares of UnoMobi for the purchase price of $6.175 million, being satisfied through the issuance of 95,000,000 Multiplied Media shares. As a finder's fee for the acquisition, Multiplied Media issued warrants to purchase 5,000,000 Multiplied Media Shares at an exercise price of $0.20 per share to an arm's-length third party advisor and its associated entities. Marvin Igelman, Chief Executive Officer of Unomobi, was appointed Chief Strategy Officer for Multiplied Media on February 16, 2010 with the official closing of the acquisition. UnoMobi brought with it two distinct assets: first, a patent portfolio including two patents having priority to 1999 concerning pushing of commercial offers to users of GPS-equipped portable wireless devices who provided limited profile data; and second, an email-to-SMS patent-pending technology that provides push email service to basic mobile phones. In addition to contracts UnoMobi currently has in place, it is expected that UnoMobi's technology will assist in providing the Company with greater distribution of the Poynt application.

In February 2010, the number of unique Poynt users surpassed 2 million. Continued growth on the BlackBerry® platform as well as strong interest in the newly launched European markets have contributed to this growth.

On March 3, 2010, Multiplied Media released the Poynt application for Apple's iPhone and iPod touch. A key feature of Poynt for the iPhone is the use of integrated augmented reality (AR) technology. AR technology allows the user to experience a real-time view of businesses, people, retailers and theaters around them. The overlay of virtual search results over a real-world environment view provides the user with an enhanced local search experience.

On March 23, 2010, Multiplied Media announced an agreement with Ping Mobile to deliver highly targeted advertising campaigns to Poynt users based upon keyword search and location. It is anticipated that this campaign will contribute to revenue stream in the future.

On March 26, 2010, Multiplied Media completed the closing of a $5,000,000 bought deal private placement with a syndicate of underwriters led by Dundee Securities Corporation and including Stonecap Securities Inc., Clarus Securities Inc., Desjardins Securities Inc. and Mackie Research Capital Corporation. The proceeds of the private placement will be used for the promotion and marketing of the Company's products to increase awareness and grow the user base; the development and deployment of the Company's existing products on additional mobile platforms; the development and integration of newly acquired UnoMobi's products; as well as for general working capital purposes.

Poynt's user base continues to grow with a 46% increase in the user base from December 31, 2009, to March 31, 2010. On average 8,423 new users were added daily in the quarter ended March 31, 2010.

Growth of the user base continues to be a major priority and is being pursued on a three prong strategy: development for additional platforms; marketing and advertising to attract and retain new users; and, business development deals in new geographies and for additional content.

Development of Poynt for Android and J2ME platforms are nearing completion with expected launch dates in early Q3. Additional platforms continue to be evaluated for market opportunity.

In addition, a version of Poynt was recently released for BlackBerry devices on a BlackBerry Enterprise Server. These devices typically belong to workforces of large corporations who block individual users from downloading apps. Providing a BES version moves Poynt past this wall and allows the companies' IT administrators to deliver and maintain the app for their users. To date, 60 companies have requested information on the BES version of Poynt, with 25 companies implementing it, increasing our user base by more than 25,000.

Marketing and public relations activities are currently being pursued to support the launch of Poynt onto the iPhone platform as well as continued acquisition and retention strategies to ensure a strong user base. A strong public relations presence continues with future speaking opportunities and media events to raise awareness of the application.

Opportunities continue to present themselves for both new local content as well as geographic expansion. An agreement with Thomson Local, a leading UK-based local business search company, was recently signed and is expected to contribute revenue. Additional revenue-generating agreements are being pursued to expand the depth and breadth of information contained within Poynt.

At May 27, 2010, Poynt's unique user base totaled 2.9 million. An average of almost half of the total user base was active during April, performing 19.5 million local searches for businesses, people, restaurants, movies, weather and gas.

About Multiplied Media Corporation

Multiplied Media ([ www.multiplied.com ]) has developed the award-winning application Poynt ([ www.mypoynt.com ]), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Forward-looking Statements

This news release contains forward-looking statements relating to: the anticipated release of a new version of the Poynt application, including the anticipated functionality and areas for geographic expansion; development for the iPhone and the planned release to Apple's App Store; development for additional mobile platforms including Android, Windows Mobile and Nokia; expectations around the integration of UnoMobi's technology providing greater distribution for the Poynt application; timing of completion of the UnoMobi acquisition; timing of interation of UnoMobi staff and assets; development of Poynt2It, a "lite" version of the Poynt application slated to be designed for the feature phone market; and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.