Business & Finance
Business and Finance
Business and Finance 
Wed, June 2, 2010
RightSmile(R) Takes DentiGel Live a Product Expected to Increase Annual Revenues by $10 Million
PORT ST. LUCIE, FL--(Marketwire - June 2, 2010) - RightSmile, Inc. (
In a move designed to further expand the market reach of RightSmile®, DentiGel is being introduced to the Professional Dental market. As of 2008 The Kaiser Family Foundation reports that there are 230,000 dentists in the US, of which 190,000 are in a general dental practice. It is the first year goal of RightSmile to see that DentiGel makes a modest penetration of 1% of the total available market... this translates into estimated yearly sales revenues in excess of $10 million dollars.
DentiGel is where Chemistry and Engineering meet to enhance the incidence and experience associated with In-Office Dental Cosmetic Laser Teeth Whitening. Dental professionals have often watched their number of in-office teeth whitening procedures decline, as other competing technologies have emerged and eroded their business. DentiGel puts the Dentist back in the driver's seat, the revolutionary combination of a one-size fits all pre-loaded mouth tray and customized Carbomide Peroxide Gels with extended shelf-life and buffers to reduce the temporary issues associated with teeth whitening, tooth sensitivity and gum hyper-oxidation, coupled with a aggressive price point... allow the Dentist to compete against these market usurpers... DentiGel provides a win-win solution for the Dentist and Patient.
About RightSmile®:
Based in Port St. Lucie, Florida, RightSmile, Inc. engages in the distribution of branded and private label Cosmetic Laser Teeth Whitening products. RightSmile® provides an exclusive turn-key Cosmetic Teeth Whitening System designed to complement existing health, beauty and medical businesses. Approved branded retailers become known as SmileShoppes ([ www.MySmileShoppe.com ]). RightSmile® provides every SmileShoppe (RightSmile® dealers) with State-of-the-Art Whitening Technology at no cost to the retailer.
The Company believes all other remarks made in the release to be accurate to the best of their knowledge.
The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.