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Parlo Signs Interim Joint Venture With Lion King Education

^{Published on 2009-12-03 08:55:51 - Market Wire}
 

TORONTO, ONTARIO--(Marketwire - Dec. 3, 2009) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media") a leader in online and print-based English language learning ("ELL") products is pleased to announce that its wholly-owned subsidiary, Parlo Corporation ("Parlo"), a training and assessment platform, has signed an interim joint venture partnership agreement ("Interim Agreement") with Lion King (International) Education Group ("LKE") to jointly launch training and assessment services in China.

LKE and Parlo are jointly developing and marketing an English language training and assessment solution aimed at the adult market in China. The joint venture plans to market, launch and distribute its product line of English training materials from our solo Beijing-based model training center and then through LKE's 80 schools in 30 cities across China starting in Spring 2010. The Interim Agreement is subject to LKE and Parlo entering into a formal agreement relating to the joint venture.

"Lion King's deep experience and strong relationships in China's training and education industry make them the ideal partner for Parlo in China," said Michael Kraft, President & CEO of Lingo Media. "Parlo's ability to create custom training materials which are effective, engaging and scalable, combined with Lion King's local market expertise and chain of training centers makes for a winning partnership".

Zhang Jianchun, Founder & President of LKE said, "Parlo's customized lessons create an effective online practice platform that allows users to repeat the English phrases that are essential to their work. They can do this on their own time, at their own pace, 24 hours a day, seven days a week."

Gali Bar-Ziv, Chief Operating Officer of Lingo Media added, "We have been working closely with Lion King to develop and deliver customized English language training solutions for their customer base. We recognized, as did Lion King, that a deeper partnership would give us the ability to tap into further market segments, bringing the Parlo solution to a much wider audience. In the past 15 years, Lion King has provided English language training to over 100 million Chinese - we are excited to be in a position to help train the next 100 million."

About Lion King (International) Education Group

Since 1994, Lion King (International) Education Group has provided English language training classes for children and adults in China. From its initial base in Guangzhou, the company has grown to more than 3,000 staff, operating 80 schools in 30 cities across China. More than 100 people comprise the research and development team alone, working on innovative ways to teach English to China's education-hungry population. Lion King has partnered with leading international education providers and has invested heavily in developing its own proprietary education materials to help more than 100 million people across the country to speak English.

About Parlo

Parlo is a training and assessment business whose online offerings will provide a series of targeted lesson modules to help employees, civil servants & professionals develop their spoken English skills as needed to remain competitive in the workplace and global economy. Parlo is a wholly-owned subsidiary of Lingo Media Corporation.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation ([ www.lingomedia.com ]) is a diversified online and print-based education products and services corporation focused on English language learning ("ELL") on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, Speak2Me ([ www.speak2me.com/advertising ]), an online ELL community, and Parlo, which today is an integrated language and cultural immersion portal ([ www.parlo.com ]). Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of 300 million students. The Company continues to broaden its presence in China as well as other major English language learning markets, to provide access to world-class English learning solutions on a global scale.

To learn more, visit [ www.lingomedia.com ]

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on [ www.sedar.com ] or [ www.sec.gov/edgar.shtml ].

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