Business & Finance
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Published in Business and Finance on Tuesday, September 22nd 2009 at 7:08 GMT by Market Wire
EQ Energy Drink Experiencing Substantial Sales Increases in Mexico
LAS VEGAS, Sept. 22 /PRNewswire-FirstCall/ -- EQ Labs, Inc. (Pink Sheets: EQLB) (the "Company"), a manufacturer and distributor of the EQ Smart Energy Drink(R) (effervescent tablets) announced today that it has seen a surge in sales for the EQ product line in Mexico recently.
Through a distributorship agreement with the Ensenada Sports Promotion Group (ESP Group) of Ensenada, Mexico, the EQ Smart Energy Drink was introduced to Mexico as the energy drink sponsor of events such as the Baja Open International Volleyball tournament, complemented by sponsorship of the first place trophy winner in the Series 5 Class of the prestigious Tecate-Score Baja 1000 (off-road races covering approximately 1,300 miles). These promotional events, competitions, and awards activities attract huge live audiences and millions of television viewers.
Maurice "Mo" Owens, CEO of EQ Labs stated, "The Company attributes its growing success in Mexico to its commitment to the ESP Group, who quickly obtained approval from the Mexico Ministry of Health for the product's importation and national distribution. Mr. Owens continued, "In the meantime, the American and Mexican distributors implemented aggressive pre-launch marketing and promotional activities to ensure for EQ's commercial success as soon as governmental approval was received. Obviously those efforts have resulted in the sales increases we're now seeing in this market."
Marvin Cole, the VP of Distribution and Sales at EQ Labs, Inc. states, "We did not go into Mexico with a one-size-fits-all attitude. We valued and listened to our colleagues there, in an attempt to effectively penetrate this market as efficiently as possible, and are pleased with the results of those efforts. We're always being approached by international distributors wanting to open up new markets for the EQ product line, and we look forward to expanding our sales into other international markets later this year and into 2010."
About EQ Labs, Inc. EQ Labs is a manufacturer and distributor of the EQ Smart Energy Drink(R)(,) which is an effervescent tablet that provides instant energy in any beverage. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee, EQ keeps you going any time - day or night. Since one tablet of EQ Smart Energy Drink(R) is the equivalent of one can of any competing energy drink on the market, it is more economically efficient and convenient for consumer usage than most energy drink products in the marketplace. EQ is sold either in packets of one single tablet or three-inch tubes of six tablets. The product does not have to be kept cold to enjoy, nor does it require a lot of space. EQ Smart Energy Drink(R) is all about a healthy approach to energy, while living the modern lifestyle.
The Company is increasingly distributing its products through national and international distributors such as McLane Distributors who supplies national convenience store chains like 7 - Eleven, and numerous other regional distributors. For more information about EQ Labs, visit [ www.drinkeq.com ]
SafeHarbor Statement: Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.
Contact: Maurice 'Mo' Owens, CEO Email: [ mo@drinkeq.com ] TEL: 702-445-7762 -Or- Robert H. 'Bob' Fain III, COO Email: [ bob@drinkeq.com ] TEL: 702-445-7762
