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EFT BioTech Holdings, Inc.: EFT BioTech Holdings, Inc. Reports Above Anticipated Demand for New Online Reverse Auction Forum

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^{Published in Business and Finance on Wednesday, September 16th 2009 at 7:25 GMT by Market Wire}  

CITY OF INDUSTRY, CA--(Marketwire - September 16, 2009) - EFT BioTech Holdings, Inc. (PINKSHEETS: [ EFTB ]), a proprietary e-commerce solutions Company serving affiliates with "Made in the USA" health, beauty and nutriceutical products under the EFT Brand, along with other goods and services to its affiliate member network, boasting almost one million registered members strong, reports greater than anticipated demand for its new proprietary reverse auction. EFT's auction site which was launched for beta testing May 8, 2009 can now be found in the Members Only section of all EFT websites.

The EFT platform software is unique in that it allows users to competitively bid for products worth several times the auction price which is reduced with each members' bid. Users are charged a nominal cost to place bids within specified increments of time to win the auctioned product for that session. In a reverse auction the objective is to bid the price of a product down within the session, unlike an ordinary auction (also known as a forward auction) where bidders bid the price up and the highest bidder wins the product at the conclusion of bidding.

Jack Qin, Company CEO and President, stated, "We are delighted by the participation the Company has received by this new product. The ability for our affiliate members to potentially buy EFT branded products, new cars and other expensive items for a fraction of the cost is fantastic. At the same time, the Company is making a return on investment that benefits shareholders." Qin added, "The Company believes that this new auction method will attract additional affiliate members and hopes to see over one million members within the next few short months.

About EFT BioTech Holdings. Inc.

EFT BioTech Holdings, Inc. is a Nevada Corporation, which conducts its business through wholly owned subsidiaries and various vested interests. EFT is a worldwide business to consumer marketing company utilizing a large individual membership base to sell proprietary personal products and other unique services. Headquartered in Southern California the Company services members primarily in Asia, Eastern Europe and Latin America. The Company anticipates the advent of new products and services further fueling future growth. The Company's website is [ www.eftb.us ], the contents of which are not incorporated by reference herein.

Safe Harbor for Forward-Looking Statements

This release may contain forward-looking statements. Investors are encouraged to review regulatory filings prior to investment consideration. Past performance is no guarantee of future success. The Company is in a rapid growth sector that may or may not continue to grow in the future and therefore poses risks that may be different than other investments. Management regularly provide news and additional information believed to be true and accurate at the time of dissemination but has no requirement to modify, comment or change in the future should circumstance change or information prove to be inaccurate for any reason. Additionally, the Company makes every effort to comply with all applicable law and regulatory concerns but cannot assure investors of any material changes outside of their best efforts.

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