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Kroner's Supermarkets Changes Hands to Local Owners

  //business-finance.news-articles.net/content/202 .. -supermarkets-changes-hands-to-local-owners.html
  Published in Business and Finance on Tuesday, February 3rd 2026 at 19:53 GMT by News 8000
      Locales: Wisconsin, UNITED STATES

LA CROSSE, WI - February 4th, 2026 - A beloved La Crosse institution, Kroner's Supermarkets, has officially transitioned to new local ownership. The announcement, made this Wednesday, confirms the sale of the four-store grocery chain from the Feste family to a newly formed ownership group comprised of local investors. While details regarding the financial terms of the acquisition remain confidential, the emphasis from both parties is clear: preserving the legacy of Kroner's while ensuring its continued success in the La Crosse community.

Kroner's Supermarkets, a cornerstone of the La Crosse area since its founding in 1926, has become synonymous with quality groceries, friendly service, and a deep commitment to local values. For nearly a century, the store has weathered economic shifts, changing consumer habits, and the rise of national grocery chains, largely due to its unwavering dedication to the people of La Crosse. The Feste family's stewardship over the past several decades solidified this reputation.

"We're excited to carry on the Kroner's tradition," stated the new ownership group in a press release. "We're committed to serving the La Crosse community and maintaining the values that have made Kroner's so special for generations." This statement is particularly reassuring to long-time Kroner's shoppers who have voiced concerns in the past about the potential for corporate consolidation to strip away the unique character of local businesses.

The new owners haven't detailed specific plans for innovation or expansion at this time, but have stressed their intent to build upon the existing strong foundation of the business. Sources close to the deal suggest the group comprises individuals with significant experience in retail management and a proven track record of successful business ventures within the La Crosse area. Their commitment isn't simply financial; it's a genuine investment in the community's well-being.

Perhaps the most significant reassurance for Kroner's loyal customers - and its 200+ employees - is the confirmation that no jobs will be lost as a result of the change in ownership. "All employees will remain with the company and the stores will continue to operate as usual," the statement affirmed. This commitment to retaining the existing workforce is a testament to the value placed on the expertise and dedication of Kroner's staff, many of whom have been with the company for years, even decades.

The Feste family echoed these sentiments, expressing their confidence in the new owners' vision for the future. "We are confident in their commitment to the community and the future of the grocery store chain," they said in a separate statement. The family cited a desire to focus on other business interests as the primary reason for the sale, assuring customers that the decision was made with the best interests of Kroner's and its employees at heart.

This acquisition arrives at a crucial time for the grocery industry. National chains are increasingly facing challenges related to supply chain disruptions, rising food costs, and changing consumer preferences. Local, community-focused grocery stores like Kroner's, however, are often seen as more resilient, benefiting from strong customer loyalty and a deeper understanding of local market needs.

The rise of online grocery delivery services and meal kit companies presents another challenge, but Kroner's has already demonstrated its ability to adapt. The stores have successfully integrated online ordering and curbside pickup options in recent years, catering to the evolving demands of modern shoppers. The new ownership is expected to further invest in these digital capabilities, expanding the reach and convenience of Kroner's services.

Beyond simply providing groceries, Kroner's has long been a community hub, sponsoring local events, supporting school programs, and partnering with local charities. The new owners are committed to continuing this tradition of civic engagement, ensuring that Kroner's remains a positive force in the La Crosse area for years to come. The future looks bright for this beloved local business, promising to deliver both quality groceries and a continued commitment to the community it has served so faithfully for a century.