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Moneycontrol Dominates Indian Business News Landscape

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  Published in Business and Finance on Tuesday, January 13th 2026 at 21:44 GMT by moneycontrol.com

Mumbai, India - Wednesday, January 14th, 2026 - Moneycontrol.com continues to reign supreme as India's leading digital platform for business and finance news, maintaining its top position based on Comscore data extending well into 2025, and now firmly establishing a sustained lead over rivals like The Economic Times. While the initial report focused on November 2023, subsequent data confirms this leadership isn't a fleeting moment but a demonstrable trend within the Indian digital media landscape.

Initial reports in late 2023 detailed Moneycontrol's impressive performance, recording over 333 million visits compared to The Economic Times' 320 million. This initial surge wasn't attributed to a single factor but rather a confluence of strategic decisions, evolving user preferences, and the increasingly mobile-first nature of Indian news consumption. However, the ongoing dominance throughout 2024 and into 2025 indicates a deeper, more significant shift in market share.

A Multi-Year Trend, Driven by Mobile & Real-Time Focus

Analysts now believe Moneycontrol's continued success isn't solely about volume of visits but about consistently providing value to a rapidly evolving audience. The platform's investment in a robust and user-friendly mobile application has been a key differentiator. India's burgeoning smartphone penetration rate has driven a massive migration to mobile news consumption, and Moneycontrol anticipated and catered to this shift effectively. The app's performance - continuously scoring high in app store ratings and user engagement metrics - significantly contributes to their overall lead.

"The initial numbers were encouraging, but witnessing sustained growth over the past two years really solidifies Moneycontrol's position," stated Anika Sharma, a digital media analyst at Vertex Research. "They've benefited from a strong early focus on mobile optimization, a data-driven approach to content delivery, and an understanding of how younger audiences consume financial information. The Economic Times, while still a formidable player, has been slower to fully adapt to these changes."

Moneycontrol's strategy hasn't solely relied on mobile; they've also doubled down on real-time news and in-depth analysis. The speed at which financial markets fluctuate demands immediate and accurate information, and Moneycontrol's ability to deliver this, coupled with insightful commentary from experienced market analysts, has proven irresistible to many investors and business professionals.

Adapting to the Evolving News Landscape

While The Economic Times remains a significant force, its response to Moneycontrol's rise has been more measured. The Economic Times has attempted to revamp their digital presence and improve mobile accessibility, but they have faced challenges integrating these improvements without disrupting their established brand and content strategy. They have also invested in video content, recognizing the growing importance of visual media, but have yet to match Moneycontrol's overall engagement figures.

The success of Moneycontrol also underscores a broader trend in the Indian digital media industry: the increasing importance of specialized content. While general news websites remain popular, platforms focusing on niche topics like business and finance are attracting dedicated and highly engaged audiences. This specialization allows for deeper dives, more targeted analysis, and a more curated experience - factors that are increasingly valued by consumers overwhelmed by the sheer volume of online information.

Future Outlook: Consolidation and Innovation

Looking ahead, the Indian business and finance news digital landscape is likely to see further consolidation. While Moneycontrol currently holds the top spot, the competitive pressure remains intense. Expect continued innovation in areas such as personalized news feeds, interactive data visualizations, and AI-powered analysis tools. Moneycontrol's leadership will depend on its ability to anticipate these trends and proactively adapt its offerings to meet the evolving needs of its audience.

"Moneycontrol's position isn't guaranteed forever," cautions Sharma. "They need to continuously innovate and maintain their focus on delivering value to stay ahead. The Economic Times, and other players, will be looking for opportunities to capitalize on any potential missteps."

Moneycontrol's spokesperson reiterated their commitment to maintaining this leadership position, stating, "We are constantly striving to improve our platform and provide our users with the most accurate, insightful, and accessible business and finance news available."