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Luxury Presence Secures $37M in Series A Funding

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  Published in Business and Finance on Tuesday, January 13th 2026 at 18:17 GMT by HousingWire

San Francisco, CA - January 13th, 2026 - Luxury Presence, the CRM platform carving a niche in the luxury real estate market, announced today it has secured $37 million in Series A funding. This significant investment underscores the growing recognition of the unique needs of high-end real estate professionals and the crucial role technology plays in their success. Led by Zel Technologies, with continued support from RET Ventures and other existing investors, the funding will fuel accelerated product development, team expansion, and a broader marketing push.

A Specialized Solution for a Demanding Market

Luxury Presence, founded in 2018, isn't simply adapting existing CRM solutions; it's building a platform from the ground up to cater to the distinctive demands of luxury real estate. Unlike broader CRMs that attempt to serve a wide range of industries, Luxury Presence focuses intensely on the intricacies of managing high-net-worth clients, sophisticated properties, and the stringent privacy expectations that characterize this sector. The platform boasts features specifically designed to manage exclusive listings, track detailed client preferences (often extending beyond property details to lifestyle interests), and facilitate complex negotiations involving bespoke services and personalized experiences.

"We've observed a clear gap in the market," explains Ben Bachmann, CEO of Luxury Presence. "Generic CRM solutions often fail to address the specialized requirements of luxury real estate agents and brokerages. Our platform is meticulously crafted to solve these pain points, providing tools to cultivate lasting client relationships and orchestrate seamless transactions."

Beyond Basic CRM: Data-Driven Insights & Workflow Optimization

The Series A funding isn't just about adding new features; it's about deepening the platform's intelligence and streamlining the workflows of luxury professionals. Future development will concentrate on three key areas:

• Hyper-Personalized Client Management: Building on existing functionality, the platform aims to leverage AI to anticipate client needs, proactively suggest relevant properties (even off-market listings), and tailor communication strategies based on individual preferences. This extends to integrated concierge-style services, connecting clients with vetted providers for relocation, interior design, and other high-end needs.
• Advanced Analytics & Market Intelligence: Luxury Presence is developing enhanced reporting capabilities to provide agents with actionable insights into local market trends, competitor activity, and client behavior. This data-driven approach empowers agents to make informed decisions and demonstrate exceptional value to their clients.
• Secure & Discreet Operations: Recognizing the importance of privacy and confidentiality in the luxury market, Luxury Presence is reinforcing its security protocols and implementing blockchain-based solutions to ensure data integrity and client anonymity. This includes granular permission controls and audit trails for enhanced transparency.

Zel Technologies and RET Ventures: Partners in Growth

The involvement of Zel Technologies as the lead investor signifies a strong belief in Luxury Presence's vision and its potential to reshape the real estate tech landscape. RET Ventures' continued support further validates the platform's appeal within the real estate investment community.

"Luxury Presence is addressing a significant market need with a well-defined and rapidly expanding product," stated a representative from Zel Technologies. "We're excited to partner with them and support their mission to empower luxury real estate professionals with the tools they need to thrive."

Looking Ahead: A Dominant Position in a Growing Market

The $37 million investment positions Luxury Presence to capitalize on the sustained growth of the luxury real estate market and the increasing demand for specialized technology solutions. The company's immediate priorities involve expanding its engineering and product teams, attracting top talent in AI and data science, and accelerating its sales and marketing efforts to reach a wider audience of high-end agents and brokerages. The future for Luxury Presence appears bright as it solidifies its position as the leading CRM platform in the exclusive world of luxury real estate.