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Here's how you can add Business Today to Google's Preferred Sources for you - BusinessToday

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  Published in Business and Finance on Tuesday, September 16th 2025 at 16:22 GMT by Business Today
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How to Add Business Today to Google’s Preferred Sources: A Step‑by‑Step Guide

In an era where news apps and feeds can feel cluttered, many readers are turning to Google’s “Preferred Sources” feature to streamline the stories they see. Google News, now one of the most widely used news aggregators, allows users to mark individual outlets as “Preferred.” Once you do this, the algorithm gives higher priority to stories from those outlets—great for staying on top of industry trends, local events, or niche topics without having to sift through a thousand competitors.

If you’re a Business Today fan (the Indian business daily that covers everything from corporate deals to economic policy), the good news is that the process of adding the paper to your preferred list is straightforward. Below is a detailed walkthrough, based on the recent Business Today article “Here’s how you can add Business Today to Google’s preferred sources for you” (published August 18, 2025), with a few extra nuggets drawn from Google’s help docs and Business Today’s own support pages.

1. Verify Your Google Account

Before anything else, you’ll need to be signed into the Google account that you use for News or Search. Google’s personalized news algorithm relies on your profile data, so any changes you make will only apply to that account.

• Tip: If you use multiple accounts (e.g., a personal Gmail and a work Gmail), remember that preferences are account‑specific. The article recommends adding Business Today to the account that you use most frequently for reading news.

2. Locate Business Today in Google News

1. Open Google News (news.google.com) on a desktop or the mobile app.
2. Use the search bar at the top to type “Business Today.” The outlet’s profile page should appear. If you’re on a mobile device, tap the search icon, type the name, and hit the Business Today result.

Note: If the outlet doesn’t show up, make sure you’re not filtering by region or time. Business Today publishes in both English and Hindi; the English edition appears as “Business Today – India.”

3. Add to Preferred Sources

Once you’re on Business Today’s profile page:

1. Click (or tap) the three‑dot menu icon next to the “Follow” button.
2. Choose “Add to Preferred Sources.”

You’ll get a confirmation pop‑up: “Business Today has been added to your Preferred Sources.” If you ever want to remove it, simply reverse the same steps.

4. Fine‑Tune Your Preferences

Adding an outlet is just the first step. Google’s algorithm also considers tags, topics, and the frequency of content you consume. To get the most out of Business Today as a source:

• Set Topic Filters: In the News settings, you can add tags like “Business,” “Economy,” or “Technology.” Business Today covers all these, so the algorithm will surface more of their stories in your feed.
• Adjust Alert Settings: Google’s “Personalized News” allows you to get push notifications for breaking stories from your preferred sources. Turn this on if you want real‑time updates on major deals or policy changes reported by Business Today.
• Cross‑Check in Google Search: Open a Google search for “Business Today news” and notice that their articles appear higher in the Knowledge Panel. That’s a sign that the algorithm is treating the outlet as a reliable source for your profile.

5. Verify Business Today’s Presence on Google Publisher Center

Business Today’s editorial team has ensured that their content is correctly indexed by Google. The outlet appears on the Google Publisher Center, which is a dashboard that allows publishers to manage how they’re represented in Google Search and News. Business Today’s publisher profile lists:

• Their brand name, logo, and website URL.
• Editorial guidelines that satisfy Google’s E-A-T (Expertise, Authority, Trustworthiness) criteria.
• The fact that they have a verified Google My Business listing, which helps with local SEO and ensures their articles surface in region‑specific searches.

If you’re a Business Today reader who occasionally writes op‑eds or guest pieces, you can request a link to the Publisher Center to confirm that your contributions are being tracked correctly.

6. Keep an Eye on the “Suggested Sources” List

Google’s algorithm sometimes recommends outlets you might enjoy based on your reading habits. After you add Business Today to your Preferred Sources, it may appear in the “Suggested Sources” sidebar, especially if you frequently read about corporate news, fintech, or Indian market trends. This is a good indicator that the algorithm sees a strong match between your interests and Business Today’s coverage.

7. Check the “News & Live” Section

If you’re on the Google mobile app, the “News & Live” tab aggregates live updates from your preferred outlets. Once Business Today is added, you’ll see a dedicated tile for “Business Today Live.” You can tap this to read breaking stories instantly.

8. How This Helps Business Today Readers

• Reduced Clutter: You’ll see fewer generic “business” articles from less reputable sites.
• Higher Visibility: Business Today’s stories will appear earlier in your feed, especially on mobile, where space is limited.
• Custom Alerts: Push notifications for major deals or economic policy changes mean you’ll be among the first to know about important news.

9. Quick FAQ

10. The Bigger Picture: Why Preferred Sources Matter

Google’s preferred sources feature isn’t just a convenience for readers; it also rewards outlets that consistently deliver high‑quality, reliable journalism. By giving Business Today priority, Google signals to its users that the paper is a trustworthy source of business news. In turn, this can increase traffic, enhance brand credibility, and help the outlet attract advertisers who want to reach a more engaged audience.

Conclusion

Adding Business Today to Google’s Preferred Sources is a simple, 3‑step process that yields tangible benefits for readers who want a streamlined news experience. By leveraging Google’s algorithmic curation, you can stay on top of the most relevant stories from one of India’s leading business dailies—without wading through a sea of less‑reliable news. Follow the steps above, tweak your topic filters, and enjoy a cleaner, more relevant news feed that reflects your interests. Happy reading!