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How To Align Marketing With Real Business Objectives

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with business goals.
The article from Forbes Business Council, published on June 10, 2025, emphasizes the importance of aligning marketing strategies with tangible business objectives rather than focusing solely on vanity metrics such as likes, shares, and follower counts. It highlights that while these metrics can provide surface-level insights, they often do not correlate directly with business success metrics like revenue growth, customer retention, and market share expansion. The article suggests that businesses should prioritize metrics that reflect real business outcomes, such as conversion rates, customer lifetime value, and return on marketing investment. It also provides practical steps for marketers to shift their focus, including setting clear business goals, using data-driven approaches to measure success, and regularly reviewing and adjusting strategies to ensure they contribute to overarching business objectives.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/06/10/how-to-align-marketing-with-real-business-objectives-not-just-vanity-metrics/ ]