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"Acquire customers at a lower cost": Shark Tank investor Kevin O'Leary opens up about social media

In an interview with Yahoo Finance, "Shark Tank" investor Kevin O'Leary discussed the evolving landscape of customer acquisition costs, particularly highlighting the effectiveness of social media platforms like TikTok and Instagram for small businesses. O'Leary emphasized that these platforms allow businesses to reach potential customers at a significantly lower cost compared to traditional advertising methods. He pointed out that social media not only reduces the cost per acquisition but also enables direct engagement with consumers, fostering brand loyalty and community. O'Leary also touched on the importance of understanding your audience and tailoring content to meet their interests, which can further optimize marketing spend. He suggested that businesses should leverage these tools to not only acquire but also retain customers through continuous interaction and personalized marketing strategies.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/smallbusiness/acquire-customers-at-a-lower-cost-shark-tank-investor-kevin-o-leary-opens-up-about-social-media/ar-AA1xsKly ]