E.l.f.'s acquisition of Hailey Bieber's Rhode is a $1 billion bet on Gen Alpha

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E.l.f.'s acquisition of Hailey Bieber's Rhode is a $1 billion bet on Gen Alpha

_{//business-finance.news-articles.net/content/202 .. ber-s-rhode-is-a-1-billion-bet-on-gen-alpha.html}
^{Published in Business and Finance on Thursday, May 29th 2025 at 6:00 GMT by Fortune}

"I've been in the consumer space for 34 years," e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this."

On May 28, 2025, e.l.f. Beauty announced its acquisition of Hailey Bieber's skincare brand, Rhode, in a deal valued at $500 million. This strategic move aims to expand e.l.f.'s presence in the skincare market, leveraging Rhode's popularity and innovative product line. Hailey Bieber expressed excitement about the partnership, stating that it aligns with her vision for Rhode's growth and innovation. The acquisition is expected to enhance e.l.f.'s portfolio and drive further market penetration in the beauty and wellness sector.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/28/elf-acquires-hailey-bieber-rhode-deal/ ]

Publication Contributing Sources

Fortune

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[ Wed, May 28th ] - Fortune

E.l.f. acquires Hailey Bieber's Rhode beauty brand in $1 billion deal

N@N

E.l.f.'s acquisition of Hailey Bieber's Rhode is a $1 billion bet on Gen Alpha