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Men's grooming market set to blow up, grow exponentially: Nikhil Kamath

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Men's grooming industry is "growing exponentially" with 76 brands in the market, compared to 18 more than a decade ago, Nikhil Kamath, co-founder of fintech Zerodha and investment firm True Beacon, has said.
The article from Business Standard discusses the burgeoning men's grooming market in India, highlighting insights from Nikhil Kamath, co-founder of Zerodha. Kamath points out that the sector, previously underrepresented, is now experiencing exponential growth due to increased awareness and acceptance of grooming among men. He attributes this trend to several factors including the influence of social media, changing perceptions of masculinity, and the entry of international brands into the Indian market. The market is expected to grow significantly, with projections estimating a market size of $1.2 billion by 2025. Kamath also mentions the potential for innovation in product offerings, from skincare to hair care, and the importance of brands understanding the Indian consumer's unique needs and preferences. The article underscores the shift in consumer behavior where grooming is no longer seen as a luxury but a necessity, driven by a desire for self-care and personal presentation.

Read the Full Business Standard Article at:
[ https://www.business-standard.com/finance/personal-finance/men-s-grooming-market-set-to-blow-up-grow-exponentially-nikhil-kamath-124121600823_1.html ]