Anheuser-Busch taps UFC's Dana White for a new energy drink

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Anheuser-Busch taps UFC's Dana White for a new energy drink | CNN Business

//business-finance.news-articles.net/content/202 .. a-white-for-a-new-energy-drink-cnn-business.html

Published in Business and Finance on Wednesday, May 28th 2025 at 9:20 GMT by CNN
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it's tapped in UFC boss Dana White to help create the company's newest energy drink.

- Click to Lock Slider

Dana White, the president of UFC, has partnered with Anheuser-Busch to launch a new energy drink called "White's Energy," targeting athletes and fitness enthusiasts. The drink, which contains natural ingredients like caffeine from green tea and B vitamins, aims to provide a healthier alternative to traditional energy drinks. White expressed his excitement about the collaboration, emphasizing the drink's focus on performance enhancement and recovery. Anheuser-Busch's CEO, Brendan Whitworth, highlighted the company's commitment to expanding its portfolio into the health and wellness sector, seeing this partnership as a strategic move to tap into the growing market of health-conscious consumers. The product is set to hit the market in early 2026.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/28/food/dana-white-energy-drink-anheuser-busch ]

N※N

Anheuser-Busch taps UFC's Dana White for a new energy drink | CNN Business