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Anheuser-Busch taps UFC's Dana White for a new energy drink | CNN Business

With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it's tapped in UFC boss Dana White to help create the company's newest energy drink.

Dana White, the president of UFC, has partnered with Anheuser-Busch to launch a new energy drink called "White's Energy," targeting athletes and fitness enthusiasts. The drink, which contains natural ingredients like caffeine from green tea and B vitamins, aims to provide a healthier alternative to traditional energy drinks. White expressed his excitement about the collaboration, emphasizing the drink's focus on performance enhancement and recovery. Anheuser-Busch's CEO, Brendan Whitworth, highlighted the company's commitment to expanding its portfolio into the health and wellness sector, seeing this partnership as a strategic move to tap into the growing market of health-conscious consumers. The product is set to hit the market in early 2026.

Read the Full CNN Article at:
https://www.cnn.com/2025/05/28/food/dana-white-energy-drink-anheuser-busch