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Sea rebrands its fintech arm to Monee, a 'cute' name for an increasingly important business

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  The rebranded division will oversee Sea's two digital banks along with its payments and lending services.

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On May 8, 2025, Sea Limited announced the rebranding of its fintech arm, SeaMoney, to Monee, as part of a strategic move to enhance its focus on financial services across Southeast Asia. The rebranding aims to streamline the company's digital payment and financial services offerings, positioning Monee as a comprehensive financial solution for consumers and businesses. The move is expected to leverage Sea's existing ecosystem, including e-commerce platform Shopee and gaming service Garena, to drive growth and increase market penetration in the region's rapidly expanding fintech sector.

Read the Full Fortune Article at:
[ https://fortune.com/asia/2025/05/08/sea-rebrand-seamoney-to-monee-fintech/ ]