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Sea rebrands its fintech arm to Monee, a 'cute' name for an increasingly important business

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The rebranded division will oversee Sea's two digital banks along with its payments and lending services.
On May 8, 2025, Sea Limited announced the rebranding of its fintech arm, SeaMoney, to Monee, as part of a strategic move to enhance its focus on financial services across Southeast Asia. The rebranding aims to streamline the company's digital payment and financial services offerings, positioning Monee as a comprehensive financial solution for consumers and businesses. The move is expected to leverage Sea's existing ecosystem, including e-commerce platform Shopee and gaming service Garena, to drive growth and increase market penetration in the region's rapidly expanding fintech sector.

Read the Full Fortune Article at:
[ https://fortune.com/asia/2025/05/08/sea-rebrand-seamoney-to-monee-fintech/ ]