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5 Mistakes Most Businesses Will Make This Year With Sustainability

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From greenwashing accusations to overlooking supply chain impacts, these 5 sustainability errors are preventing companies from capitalizing on the competitive advantages.
In the article "5 Mistakes Most Businesses Will Make This Year With Sustainability" by Bernard Marr, published on Forbes on April 24, 2025, the author outlines common pitfalls that businesses may encounter in their sustainability efforts. These mistakes include treating sustainability as a separate initiative rather than integrating it into the core business strategy, focusing solely on short-term gains instead of long-term sustainability goals, failing to engage and educate employees about the importance of sustainability, not measuring and reporting on sustainability performance effectively, and overlooking the potential of technology and innovation to drive sustainable practices. Marr emphasizes that by avoiding these errors, businesses can enhance their sustainability efforts and contribute more effectively to environmental and social goals.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/bernardmarr/2025/04/24/5-mistakes-most-businesses-will-make-this-year-with-sustainability/ ]