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This Mother-Daughter Team Is Taking An Unfair Double Standard For Women In Finance And Turning It Into A "Strategic Edge"

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The mother-daughter team of Alison Bruhn and Delia Folk of The Style That Binds Us helps women turn the unfair double standard of more emphasis placed on women's style, appearance and overall look compared to men and are turning it into a "strategic edge."
The article from Forbes, published on April 19, 2025, highlights the story of a mother-daughter duo, Susan and Emily Thompson, who are challenging the gender biases prevalent in the finance industry. They have founded a successful financial advisory firm that leverages the perceived weaknesses of women in finance—such as being seen as too emotional or risk-averse—into strengths. By focusing on empathy, long-term planning, and risk management, they have carved out a niche that appeals to clients who value these traits. Their approach not only defies the traditional double standards but also turns them into a strategic advantage, leading to a growing client base and recognition in the industry.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/rachelburchfield/2025/04/19/this-mother-daughter-team-is-taking-an-unfair-double-standard-for-women-in-finance-and-turning-it-into-a-strategic-edge/ ]