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Fair Conduct: The Foundation Of Customer Trust And Business Resilience

Are we solving problems fast and treating customers with respect? Technology: Are systems and automation delivering fair outcomes without bias? Vulnerable Custom
The article from Forbes Finance Council, published on March 25, 2025, titled "Fair Conduct: The Foundation Of Customer Trust And Business Resilience," emphasizes the critical role of fair conduct in building and maintaining customer trust, which in turn fosters business resilience. It discusses how treating customers fairly not only enhances their loyalty but also protects the company during economic downturns or crises. The piece highlights several key practices for ensuring fair conduct, such as transparency in dealings, equitable treatment of all customers, and responsiveness to customer needs and complaints. It also points out that fair conduct goes beyond mere compliance with regulations; it involves a cultural commitment to ethical behavior at all levels of the organization. The article argues that businesses that prioritize fair conduct are better positioned to navigate challenges, retain customers, and ultimately achieve long-term success.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesfinancecouncil/2025/03/25/fair-conduct-the-foundation-of-customer-trust-and-business-resilience/ ]