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AI improves both individual and team performance, new study finds. Will companies draw the right lessons from it?


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  The groups were then tasked with coming up with new ideas for consumer products in the various P&G divisions in which they worked (baby care, feminine care, grooming, and oral care). These ideas were then assessed by human judges with both relevant business and technology expertise.

The article from MSN discusses a study that explores the impact of AI on workplace performance. The study, conducted by researchers from the National University of Singapore, Carnegie Mellon University, and Tsinghua University, found that AI significantly enhances both individual and team performance. Specifically, AI tools were shown to improve productivity, decision-making quality, and creativity when used by individuals. For teams, AI facilitated better collaboration, communication, and problem-solving by providing data-driven insights and reducing cognitive load, allowing team members to focus on more strategic tasks. However, the article also raises concerns about whether companies will correctly interpret these findings. It suggests that while AI can boost performance, there's a risk that companies might over-rely on technology, potentially leading to job displacement or undervaluing human skills like empathy and nuanced judgment. The study emphasizes the need for a balanced approach where AI is integrated thoughtfully to augment human capabilities rather than replace them.

Read the Full Fortune Article at:
[ https://www.msn.com/en-us/money/technology/ai-improves-both-individual-and-team-performance-new-study-finds-will-companies-draw-the-right-lessons-from-it/ar-AA1BDPDR ]

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