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The groups were then tasked with coming up with new ideas for consumer products in the various P&G divisions in which they worked (baby care, feminine care, grooming, and oral care). These ideas were then assessed by human judges with both relevant business and technology expertise.

Read the Full Fortune Article at:
https://www.msn.com/en-us/money/technology/ai-improves-both-individual-and-team-performance-new-study-finds-will-companies-draw-the-right-lessons-from-it/ar-AA1BDPDR
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