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India to Remove 6% 'Google Tax' from April 1 - A Game Changer for Digital Giants like Meta and X

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  India Scraps 6% Digital Advertising Tax In a significant policy shift, the Indian government has decided to eliminate the 6% digital advertising tax, commonly known as the 'Google Tax.' This decision is part of the Finance Bill 2025 and is set to take effect from April 1.
The article discusses the Indian government's decision to remove the 6% equalization levy, commonly known as the "Google Tax," starting from April 1, 2023. This tax was initially introduced to ensure that digital companies, particularly those from abroad like Google, Meta (formerly known as Facebook), and X (formerly Twitter), pay taxes on the revenue they generate from Indian users. The removal of this tax is anticipated to be a significant relief for these digital giants, potentially affecting their pricing strategies, profitability, and market approach in India. The move is seen as a game-changer because it could encourage more digital investment in India, foster a more competitive digital market, and possibly lead to lower costs for digital advertising and services for Indian consumers and businesses. However, the article also hints at potential revenue loss for the Indian government, which might look for alternative taxation methods to compensate for this shortfall.

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[ https://www.msn.com/en-in/money/news/india-to-remove-6-google-tax-from-april-1-a-game-changer-for-digital-giants-like-meta-and-x/ar-AA1BCFQa ]