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Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence

Nike is set to announce its fiscal second-quarter earnings after the market closes, with Wall Street analysts anticipating a slight revenue increase to $13.4 billion, up 0.7% from last year, but a significant drop in earnings per share to $0.84, down 14%. This expected decline in earnings is attributed to several factors including a slowdown in demand, increased promotional activities, and a stronger U.S. dollar affecting international sales. Analysts are particularly focused on how Nike is managing its inventory levels, which have been a concern, and whether the company can maintain its gross margins amidst these challenges. Additionally, there's interest in Nike's direct-to-consumer sales strategy and any updates on their innovation pipeline, especially with the upcoming Paris Olympics potentially boosting sales. The stock has seen a 10% decline year-to-date, reflecting investor concerns over these issues.

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[ https://www.msn.com/en-us/money/economy/nike-will-report-earnings-after-the-bell-here-s-what-wall-street-expects/ar-AA1BjZ09 ]