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The Life Insurance Industry Is Misbranded

The Life Insurance Industry Is Misbranded


Published on 2025-02-12 14:20:58 - Forbes
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  • Since its inception in the 1800s, the total value of U.S. life insurance has ballooned to over $21 trillion today. Life insurance grew quickly during its first 75 years, but growth slowed in the 20th century and flattened over the past decade.

The article from Forbes Finance Council, titled "The Life Insurance Industry Is Misbranded," argues that the life insurance industry suffers from a branding issue where it is often perceived merely as a financial product for death benefits rather than a comprehensive financial planning tool. The author, a member of the Forbes Finance Council, suggests that life insurance should be rebranded to highlight its broader utility in financial planning, including aspects like living benefits, tax advantages, and estate planning. The piece emphasizes that life insurance can provide income replacement, support for retirement, and even serve as a savings or investment vehicle. It calls for a shift in how the industry markets itself to better reflect these diverse benefits, thereby attracting a wider audience and correcting the public's narrow view of life insurance as solely a post-mortem benefit.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesfinancecouncil/2025/02/12/the-life-insurance-industry-is-misbranded/ ]
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