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'Can your private bank do this?': Fintech firms target Singapore's wealthy with feature-rich apps

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McKinsey estimates high and ultra-high-net-worth individuals in Asia-Pacific own $21.7 trillion in assets.
The article discusses how fintech firms in Singapore are targeting the wealthy with advanced, feature-rich mobile applications, aiming to challenge traditional private banking services. These apps offer functionalities like real-time portfolio tracking, personalized investment advice, and seamless integration with other financial services, which are typically found in high-end banking but are now accessible through user-friendly mobile platforms. Companies like Syfe, Endowus, and Stashaway are at the forefront, providing tools for wealth management, tax optimization, and even estate planning. This shift is driven by a growing demand among affluent clients for digital solutions that offer convenience, transparency, and control over their investments, potentially reshaping the landscape of private banking in Singapore.

Read the Full MSN Article at:
[ https://www.msn.com/en-xl/money/other/can-your-private-bank-do-this-fintech-firms-target-singapore-s-wealthy-with-feature-rich-apps/ar-AA1xYtQm ]