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Why q-commerce is driving more new-age brands to tap alternative financiers

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
From beauty to fashion, consumer startups are seeking easy debt to expand inventory and facilitate marketing for quick commerce.
The article from LiveMint discusses the surge in demand for quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, which has led to a significant increase in the need for working capital among direct-to-consumer (D2C) brands in the beauty and fashion sectors. These brands are increasingly turning to alternative financing options due to the high costs and stringent requirements of traditional bank loans. Alternative financiers such as Klub, Velocity, and GetVantage are stepping in to provide quick, flexible funding solutions tailored to the fast-paced environment of quick commerce. These financiers offer advances based on future sales, revenue-based financing, and other innovative funding models that align with the cash flow patterns of these brands. The article highlights how this shift is not only supporting the growth of D2C brands but also reshaping the financial landscape for startups in India, making it easier for them to manage inventory and scale operations in response to the rapid delivery demands of the market.

Read the Full Mint Article at:
[ https://www.livemint.com/companies/start-ups/alternative-financiers-quick-commerce-boom-beauty-fashion-brands-blinkit-swiggy-instamart-zepto-d2c-brands-11736143534544.html ]