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Think you got a great Black Friday deal? There's a 30% chance it wasn't, study explains

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Shoppers expect to find deep discounts on Black Friday, but a new study says many retailers create an illusion of a discount by hiking prices first.
The article from USA Today discusses a study revealing that Black Friday deals might not be as beneficial as consumers think. According to the research, many of the discounts offered during Black Friday are not as substantial as advertised. The study found that some products are marked up before the sale, making the discounts appear larger than they actually are. Additionally, some items are available at similar or even lower prices at other times of the year. The analysis suggests that shoppers should be cautious and compare prices over time rather than assuming Black Friday automatically offers the best deals. This insight challenges the traditional perception of Black Friday as the prime shopping event for snagging the best bargains.

Read the Full USA Today Article at [ https://www.usatoday.com/story/money/2024/11/27/black-friday-deals-no-bargain-study/76577444007/ ]