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[ Wed, Nov 27th 2024 ]: Bill Williamson
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L&T Finance, Amazon sign strategic partnership to develop credit solutions for customers
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L&T Finance, Amazon sign strategic partnership to develop credit solutions for customers

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The collaboration will help the L&T unit to enhance its product diversification and provide a boost to credit availability for consumers, the statement said
L&T Finance and Amazon have entered into a strategic partnership to develop and offer tailored credit solutions for Amazon's customers in India. This collaboration aims to enhance the shopping experience by providing seamless, digital-first financing options. Under this agreement, L&T Finance will leverage its expertise in financial services to create customized credit products that will be available directly on Amazon's platform, making it easier for customers to make purchases. This move is part of a broader trend where financial institutions partner with e-commerce giants to provide embedded finance solutions, thereby increasing customer convenience and potentially boosting sales through easier access to credit.

Read the Full moneycontrol.com Article at [ https://www.moneycontrol.com/news/business/companies/lt-finance-amazon-sign-strategic-partnership-to-develop-credit-solutions-for-customers-12876934.html ]