MINNEAPOLIS, MN--(Marketwire - Mar 28, 2013) - [ Soul and Vibe Interactive Inc. ] (OTCQB: [ SOUL ]), "The Company," a video and computer games company, announced today it plans to build micro-transactions into its games across multiple platforms including its console, mobile, and PC titles. Micro-transactions, or the purchase of additional functionality and/or content within a game, are a growing trend driven by the shift in gaming habits and purchases. Micro-transactions are creating recurring revenue streams for gaming companies.

According to a research report published by [ Parks Associates ], smartphones and tablets are changing the gaming population and how players pay for games. Because these games are integrated with a player's established online account for their hardware platform of choice, it is easier for users to make in-game purchases without having to create a new account. The report states that for free-to-play mobile games, gamers are spending $21 per month to purchase virtual goods and upgrades.

"Soul and Vibe's publishing model is built on multi-platform support: console, mobile, and personal computer. Mobile games are key revenue generating marketing vehicles for our upcoming console and PC games. We will be supporting monetized content in all of our games, regardless of the platform, which allows us to expand the gaming experiences we introduce. Best yet, through support of cross-platform play, monetized content introduced through our mobile products will allow gamers to uniquely enhance their console and personal computer play experiences both at home and on the go," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony").

Gaming industry giant, [ Electronic Arts ], also recently announced the company [ will be including micro-transactions ] in its future games because consumers are enjoying and embracing the model.

About Soul and Vibe Interactive Inc.
[ Soul and Vibe Interactive Inc. ] (also Soul & Vibe Interactive Inc. on [ www.sec.gov ]) is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a [ $56 billion market ] projected to grow to $82 billion by 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has a license agreement with [ General Mills ], and game development and publishing agreements for the [ Xbox 360® ] video game and entertainment system, [ Windows 8 ], Windows Live, and [ Windows Phone ] from [ Microsoft ], and the [ PlayStation® 3 ] computer entertainment system and [ PlayStation® Vita ] (PS Vita) from [ Sony ]. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences. [ www.soulandvibe.com ].

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