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DENVER--([ BUSINESS WIRE ])--A pioneer in the Colorado banking community is lending its strength to pioneers in higher education, as U.S. Bank inks a multi-year sponsorship deal with the University of Denver.

"We are proud to welcome U.S. Bank as a valued corporate sponsor with the University of Denver Division of Athletics and Recreation"

The sponsorship makes U.S. Bank the official bank of University of Denver Athletics, effective in the current 2012-13 sports season. U.S. Bank will also be the Platinum sponsor of the aVoices of Experience,a the signature CEO-level speaker series at the University of Denver Daniels College of Business.

aThe University of Denver has an important role as an educator in the mountain region and the university holds a special place in the hearts of thousands who are DU students, faculty, staff, alumni, parents and fans,a said Hassan Salem, president of U.S. Bank in Colorado. aWe are thrilled to be their partner, both in support of Pioneer athletics and as they share expertise through the Voices of Experience lecture series.a

Brokered via CBS Collegiate Sports Properties, the University of Denver Division of Athletics and Recreationas third-party multimedia rights holder, this agreement places U.S. Bank into "Founders Partner" status at Denver, with multimedia and branding benefits reserved exclusively for the division's highest investors. Fans and visitors to DU athletic venues will notice the U.S. Bank brand permeated throughout multiple platforms, including the DenverPioneers.com website.

aWe are proud to welcome U.S. Bank as a valued corporate sponsor with the University of Denver Division of Athletics and Recreation,a said DU Vice Chancellor for Athletics and Recreation Peg Bradley-Doppes. aU.S. Bank is a leader in the Denver community and we are thankful for their corporate support. We look forward to a long and beneficial partnership with U.S. Bank.a

The University of Denver is committed to improving the human condition and engaging students and faculty in tackling the major issues of our day. DU ranks among the top 100 national universities in the United States. For additional information, go to [ www.du.edu/newsroom ].

U.S. Bank has invested in Colorado for generations. With roots dating back to 1862, U.S. Bank is growing with 84 branches in Denver and 152 statewide. U.S. Bank employs more than 2,000 people in the Denver metro area, and 2,700 across Colorado. The bank provides more than $1.3 million in charitable contributions locally, and its employees volunteered more than 2,000 hours at nonprofit organizations in the Denver area in 2011.

U.S. Bancorp (NYSE: USB), with $353 billion in assets as of June 30, 2012, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,080 banking offices in 25 states and 5,085 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at [ www.usbank.com ].