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LAS VEGAS--([ BUSINESS WIRE ])--Global Cash Access, Inc. (aGCAa), a wholly owned subsidiary of Global Cash Access, Holdings, Inc. (NYSE: GCA), is pleased to announce its sponsorship of the iGaming Congress to be held at G2E in Las Vegas, October 1st a" 3rd.

"We are encouraged by the growing interest and support of iGaming and believe there is significant opportunity to integrate the online gaming experience with the land-based casino business"

GCA is the market leader in providing cash access products and payment services to the gaming industry and is recognized for successfully developing and deploying technological innovations to increase its customersa profitability, operational efficiency and patron loyalty. As the bricks and mortar gaming world merges with the online world, GCA has taken significant steps to accommodate the future needs of its customers and achieve the same standard of delivering excellence and innovation.

GCAas CEO Scott Betts will speak at the iGaming Congress on the panel, Processing Payments: Challenges in US. aWe are encouraged by the growing interest and support of iGaming and believe there is significant opportunity to integrate the online gaming experience with the land-based casino business,a commented Scott Betts, Chief Executive Officer of GCA. aWe look forward to sharing what we have learned while learning from others at this yearas iGaming Congress at G2E.a

GCA is the first cash access vendor with a Level 1 interactive gaming service provider license approved by the Nevada Gaming Commission. Also, GCA recently announced an exclusive relationship with Live Gamer, developer of a state-of a"the-art monetization technology platform powering over 95 million users in 125 countries. The comprehensive platform includes: global payments, e-wallet, catalog management, merchandising, advance anti-fraud, storefronts and analytics. Visit GCA at G2E in Las Vegas, Nevada, October 2 - 4, 2012 Booth #3854 for a live demo.

About GCA

GCA is a leading provider of cash access products and related services to approximately 1,100 casinos, as well as other gaming entities in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCAas unique gaming products and solutions are best in breed and provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card and credit card cash access transactions, check verification and warranty services, and Western Union money transfers. Through Western Money Systems, a wholly owned subsidiary, GCA is a leading manufacturer and distributer of cash handling devices and related software. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron loyalty activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and patron loyalty. More information is available at GCAas website at [ www.gcainc.com ].