DENVER, CO--(Marketwire - Jun 7, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution with Drink King Distributing which serves New York City and Long Island including the boroughs of Queens, Bronx, Brooklyn and Staten Island. New York City is recognized as the nation's number one market.

Drink King was created by beverage industry experts with over sixty years' combined experience distributing beverages in the New York City/Long Island area providing the best-in-class service to its customers. Drink King has a rapidly growing fleet of delivery trucks and a portfolio of profit-building beverages.

Bob Yates, CEO of Pulse, said, "Our Cabana™ 100% Natural Lemonade is among the top-selling beverages in grocery stores and C-Stores where our product is available and we are very excited to announce distribution into New York City and Long Island. Drink King's plans to expand its fleet of delivery vehicles to serve the entire population base of over fifteen million bode well for the wide distribution of our products in this area. Our Pittsburgh-based co-packer will efficiently serve this large area just in time for the upcoming summer-weather season."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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