DENVER, CO--(Marketwire - Jun 5, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured distribution into Cook County, Illinois, with Joseph Mullarkey Distributors. Cook County is an area with more than five million in population, including all of Chicago and is the second most populous county in the US after Los Angeles County. Pulse announced distribution in Los Angeles County in March.

Joseph Mullarkey Distributors, founded in 1966, distributes more than 100 beer brands into Cook County and services 30 different New Age beverages in Cook and Lake Counties. In 1989 Mullarkey entered the New Age beverage category with a separate sales and delivery team. Over the last 22 years they have built a strong portfolio of vitamin-enhanced waters, sports drinks, ready to drink teas and energy drinks in the New Age beverage category.

Paddy Sheya, National Sales Manager for Pulse, said, "We are having great success in the Midwest with a very strong distribution network and needless to say we are very pleased that Joseph Mullarkey Distributing has joined the team. They have a very good reputation as a quality distributor in all areas of the beverage business and will be a big asset in building Cabana™ 100% Natural Lemonade in a major market."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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