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Tue, May 1, 2012

Pulse Secures State-Wide Distribution Into Michigan Through Four Major Distributors


Published on 2012-05-01 06:07:26 - Market Wire
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May 01, 2012 09:00 ET

Pulse Secures State-Wide Distribution Into Michigan Through Four Major Distributors

DENVER, CO--(Marketwire - May 1, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured state-wide distribution into Michigan through four Class "A" distributors: D&B Grocers Wholesale Distributors, Griffin Beverage, Four Seasons Beer Distributing and one other distributor with 1,000-plus accounts in the mid-Michigan area to complete distribution for the entire state of Michigan.

D&B Grocers Wholesale Distributors, based in Livonia, Michigan, is a wholesaler to 400-plus independent stores and grocery chain accounts throughout the Detroit area. D&B is a quality distributor who has served the Detroit market since 1994 with multi-beverage product lines. D&B has outstanding relationships with retailers throughout its five county area in Southeastern Michigan. D&B is uniquely positioned to serve: C-Store, grocery and drug stores and mass market chain stores and distributes major beverages including: AriZona Iced Tea, Skinny Water, Sweet Leaf Tea, Nestle Water, Everfresh and Orange Crush. D&B's President, Bobby Hesano, stated, "We look forward to working with our new Pulse district manager, Tim Brown and the rest of the Pulse team as they add distributors across the country."

Griffin Beverage has been in the beverage distribution business in Michigan for 45 years and with five warehouse/distribution centers having 300,000 sq ft of space and a fleet of 37 delivery vehicles they serve 47% of the State of Michigan. Griffin Beverage has become a complete beverage company distributing well known beverage brands such as: Jones Soda, Everfresh, Red Bull, AriZona Iced Tea, Orange Crush, Jolt and Stewarts as well as major beer brands such as: Anheuser-Busch, Pabst, Heineken and Labatt.

Four Seasons Beer Distributing Inc. is based in Iron Mountain Michigan and is a MillerCoors and other major beer brand distributor.

Bob Yates, CEO of Pulse, said, "It is rewarding for our expanding Pulse team to bring on four Class 'A' distributors for the state-wide Michigan distribution of Cabana™ 100% Natural Lemonade and our soon to be launched flagship product Pulse® NutriPurpose™. Michigan, a state with a population base of 10 million, will be serviced easily out of our Pittsburgh co-packing plant."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.


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