DENVER, CO--(Marketwire - Feb 6, 2012) - The Pulse Beverage Corporation ("Pulse") (OTCBB: [ PLSB ]), makers of Cabana™ 100% Natural Lemonade and Pulse® brand of NutriPurpose™ beverages, today announced it has secured six more distributors in Wisconsin and Wyoming to expand its rapidly growing distribution network for its products and current sales of Cabana™ 100% Natural Lemonade.

In addition to the Master Distributor Agreement recently announced with Bernick's Beverages, which covers sections of Wisconsin, Pulse has added to its reach through: Webb & Gerritsen, covering ten counties in Wisconsin; Kay Beer Distributing, covering northeast Wisconsin; and Lee Beverages of Wisconsin, covering 21 Wisconsin counties. Webb carries more than 40 product lines including Snapple™, Dad's™ Root beer, Xing™ Tea and Skinny™ Water. Bob Rake, CEO of Webb, commented, "It was an easy decision to bring on Cabana™ as it's a quality product in the fastest growing beverage sector. Cabana™ will greatly compliment our natural teas and sodas." Paul De Grave, GM of Kay, commented, "We are excited to introduce Cabana™ to northeast Wisconsin. We are sure this great tasting, lower calorie, 100% natural lemonade will be a winner among demanding Packer fans."

In addition to previously announced Dr. Pepper 7-Up of the West, which covers the western part of Wyoming, Pulse has secured three more distributors in Wyoming: Metz Beverages, servicing northeast Wyoming; Stoval Beverage, servicing mid-state Wyoming; and Rocky Mountain, servicing southeast Wyoming.

Paddy Sheya, VP and National Sales Manager for Pulse, said, "With the addition of these six new distributors, Cabana will be available through the majority of Wisconsin and Wyoming. I am most excited about the reputation of these distributors; they all are known in the industry for supplying quality products and services, a major asset in building any brand."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to launch its PULSE® brand of beverages originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

Forward-Looking Statements
This news release contains "forward-looking statements."Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements may include the development of new business opportunities, revenue, profits and results of operations. Actual results could differ from those projected in any forward-looking statements due to the inherent uncertainties associated with new projects. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our Form 10-Q for the quarter ended March 31, 2011.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation

Robert E. Yates
President & Chief Executive Officer