NEW YORK, Feb. 7, 2012 /PRNewswire/ -- Premier Beverage Group (OTC: PBGC) has announced the newest member to its OSO Beverages team. World famous DJ JUS SKE has just signed on as a Brand Agent. DJ JUS SKE has been the go-to DJ for high profile clubs and events all over the world for the past decade and his popularity is only continuing to grow.

"We're thrilled to have JUS SKE as the newest member of the OSO team," remarked Fouad Kallamni, President of Premier Beverage Group. "I have known JUS SKE for many years and he's the best at what he does. His persona is exactly what OSO is all about; unique, premium and high energy. He's the best all-around DJ in the world, and his reach in the entertainment industry is unparalleled. As we continue to build OSO, JUS SKE will be a perfect ambassador to illuminate our brand."

"I'm very excited to be a part of a beverage company like OSO," commented DJ JUS SKE. "Through my travels I'm always thirsty for energy and now I have the answer!"

DJ JUS SKE was born and raised in New York City. He stormed the club scene as a promoter, party host, DJ, and general energizer in the late 90s, and has been a perennial favorite ever since. For the past several years, DJ JUS SKE has been the go-to party-rocker for downtown Manhattan's cooler- than-thou party scene. The New York City native's unrivaled ability to keep dance floors packed has caught the eye of music industry bigwigs like Madonna, Mariah Carey, Usher, Diddy and Jay-Z, all of whom have hired DJ JUS SKE for their exclusive parties and events. DJ JUS SKE is constantly holding down many of the city's weekly hot spots. DJ JUS SKE plays regularly in New York, the Hamptons, Tokyo, Miami, Los Angeles, Hong Kong, St. Tropez, Dubai, Las Vegas, and Paris and Milan during fashion week, as well as for companies such as Louis Vuitton, Nike, Takashi Murakami, Gagosian, Roc-A-Fella Records, Bad Boy Entertainment, and countless other VIP events. He has made appearances with Pharrel on "The Tonight Show with David Letterman," "MTV's TRL," "The American Music Awards," and "The Billboard Awards." DJ JUS SKE also is affiliated with 4AM Artist Management ([ www.4am.tv ]).

Terms of the relationship between OSO Beverages, Premier Beverage Group and DJ JUS SKE were not disclosed. DJ JUS SKE is a shareholder of Premier Beverage Group.

About Premier Beverage Group

Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiaries, OSO Beverages and Captive Brands – owns, develops, markets and distributes premium functional beverages. Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily in on-premise venues. OSO, offered in both original and light flavors, is produced in Austria using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience. Captive Brands provides a turnkey private label program for retailers seeking to offer functional beverage and related products. For more information on Premier Beverage Group, please visit [ www.premierbeveragegroup.com ]. For more information on OSO Beverages, please visit [ www.osobeverages.com ].

This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

For more information, contact:

Ned Barnett, Barnett Marketing Communications
(702) 561-1167
[ ned@barnettmarcom.com ]

Investor Relations
(646) 820-0630
[ ir@premierbeveragegroup.com ]

SOURCE Premier Beverage Group

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DJ JUS SKE Signs with OSO Beverages

DJ JUS SKE Signs with OSO Beverages

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