DENVER, CO--(Marketwire - Jan 4, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of "good-for-you" NutriPurpose™ beverages today announced that it has secured distribution for Cabana™ 100% Natural Lemonades in Utah through M&M Distributing which also secures Alaska through its sister company Commander Distributing.

M&M Distributing, based in Salt Lake City, Utah distributes Coors Beer, Snapple, 7-Up brands and Rock Star Energy. M&M's sister company, Commander Distributing, based in Anchorage, Alaska distributes 7-Up, A&W, Sunkist, RC, Country Time, Aqua Vista, Snapple, Sunny D and Fiji Water among many other brands. Product is on its way to Utah and Alaska.

Bill Holzheimer, General Manager for Commander Distributing, commented "We are very excited to distribute Cabana™ 100% Natural Lemonades which we feel are a perfect fit to our beverage line-up. Pulse's Cabana™ 100% Natural Lemonade brand gives us a great opportunity to enter the new super-premium 100% natural lemonade category. Cabana™ has all the features that we look for in a new brand; the packaging is very attractive, the quality and flavors are appealing, and together we feel that Cabana™ 100% Natural Lemonades will be a very successful addition to our beverage portfolio."

Mike Stover, Western Regional Sales Manager of Pulse, commented "We are extremely excited to have both M&M Distributing, based in Salt Lake City, and its sister company Commander Beverage, based in Anchorage, Alaska, as our newest distributor's for Cabana™ 100%l Natural Lemonades. This agreement expands our distribution in the entire state of Utah as well as Alaska. I am looking forward to working with these distribution centers with extensive beverage industry knowledge and proven track records."

Bob Yates, President and CEO of Pulse, said "This is a real opportunity to expand our network into areas that have a reputation for consuming large quantities of healthier beverages."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])
The Pulse Beverage Corporation is an emerging growth company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade in five great tasting flavours and is preparing to launch PULSE® NutriPurpose™ brand of beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO