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E*TRADE Financial Corporation Reports Monthly Activity for July 2010

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^{Published in Business and Finance on Wednesday, August 18th 2010 at 5:15 GMT by Market Wire}  

NEW YORK--([ BUSINESS WIRE ])--E*TRADE Financial Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for July 2010.

Daily Average Revenue Trades (aDARTsa) for July were 129,147, a five percent decrease from June and a 20 percent decrease from the year-ago period. The Company ended the month with nearly 2.7 million brokerage accounts a" including gross new brokerage accounts of 24,034 and net new brokerage accounts of 4,536 during the month. Total accounts ended the month at approximately 4.2 million.

Net new brokerage assets were positive $0.5 billion in the month, totaling $4.8 billion year-to-date. During the month, customer security holdings increased by six percent, or $6.3 billion, and brokerage-related cash increased by $0.5 billion to $21.2 billion, with customers as net sellers of approximately $0.3 billion in securities in July. Bank-related cash and deposits declined by $0.2 billion in the month.

⁽¹⁾ All periods presented have been updated to exclude international local activity.
⁽²⁾ Net new customer assets are total inflows to all new and existing customer accounts less total outflows from all closed and existing customer accounts. The net new banking assets and net new brokerage assets metrics treat asset flows between E*TRADE entities in the same manner as unrelated third party accounts.

Historical metrics and financials through July 2010 can be found on the E*TRADE Financial investor relations website at [ https://investor.etrade.com ].

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing, and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. ETFC-G

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation.

© 2010 E*TRADE Financial Corporation. All rights reserved.