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Regions Bank Introduces Personalized CheckCards

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^{Published in Business and Finance on Tuesday, August 17th 2010 at 6:20 GMT by Market Wire}  

BIRMINGHAM, Ala.--([ BUSINESS WIRE ])--Regions Bank customers can now show off their personal style every time they make a CheckCard purchase. Regions Financial (NYSE:RF) has launched the Regions YourPix Studio? which allows consumer, business and private banking customers to design their own personalized Regions Visa? CheckCard.

"We know that every customer is unique and the Regions YourPix Studio? gives customers the opportunity to design a one-of-a kind card that represents them"

?We know that every customer is unique and the Regions YourPix Studio? gives customers the opportunity to design a one-of-a kind card that represents them,? said Tom Brooks, head of the Cards and Payments division. ?This new service offers customers a fun way to show off their favorite snapshots, promote their business, and distinguish themselves from the crowd.?

The Regions YourPix Studio? is available to any checking account customer with an activated Regions CheckCard. Customers can use their favorite photo to personalize their card and business owners can create a customized card displaying their company?s logo. Customers can also select from a wide variety of designs available through the Regions YourPix Studio? image gallery.

In addition, Regions CheckCard holders enjoy a number of benefits including:

• Regions SafeGuards? worry-free security features and fraud protection;
• Regions Relationship Rewards Program, allowing customers to earn rewards points for banking with Regions; and
• Worldwide access anywhere Visa? Debit Cards are accepted.

More information about Regions YourPix Studio? is available online at regions.com/yourpixstudio.

About Regions Financial Corporation

Regions Financial Corporation, with $135 billion in assets, is a member of the S&P 100 Index and one of the nation's largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and 2,200 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at [ www.regions.com ].