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CALGARY, ALBERTA and LOS ANGELES, CALIFORNIA and KANSAS CITY, MISSOURI--(Marketwire - July 14, 2010) - Multiplied Media Corporation (TSX VENTURE:MMC), a leading provider of mobile local search services and makers of the Poynt local search app for BlackBerry and iPhone, is teaming up with Anchor Bay Entertainment and Starz' original television series Spartacus: Blood and Sand, as well as AMC Theatres to announce the must-attend Comic-Con 2010 red carpet event, From Dusk 'til Con. This star-studded party will be held at the Stingaree Nightclub located in the heart of San Diego's Gaslamp Quarter on Friday, July 23^rd. As with similar parties in years past, From Dusk 'til Con promises to be the hottest ticket among events scheduled outside the convention center in San Diego.

Spartacus: Blood and Sand cast, including Andy Whitfield (Spartacus), Lucy Lawless (Lucretia), John Hannah (Batiatus) and Viva Bianca (Ilythia) will attend the event as well as executive producer and series creator Steven S. DeKnight. Spartacus: Blood and Sand was a breakout hit series on Starz when it aired earlier this year. Anchor Bay Entertainment, Starz' home entertainment company, is set to release the Spartacus: Blood and Sand Blu-Ray™ and DVD on September 21, 2010.

"Comic-Con is where Spartacus: Blood and Sand got its initial launch last year and it remains a crucially important event for the series' avid fan base," said Kevin J. Carney, Director of Marketing at Anchor Bay Entertainment. "Being part of the From Dusk 'til Con party adds value and more importantly fun, to our time spent at the conference. The party is going to be a big highlight for the cast and should help get the word out about the exciting expansion of our Spartacus franchise."

AMC Theatres will be presenting comic book legend Stan Lee and film director Edgar Wright with the inaugural AMC Theatres Film Fanatics Award during the evening. Lee, Chairman and CCO of POW! Entertainment, is the well-known creator of such Marvel comic book classics as the Hulk, The Avengers, X-Men, Spider-Man and the Fantastic Four. Wright is known for directing such hits as Shaun of the Dead, Hot Fuzz and his upcoming film Scott Pilgrim vs. the World starring Michael Cera.

"We are thrilled to present for the first time the AMC Theatres Film Fanatics Award to Stan Lee and Edgar Wright, two legends in the Comic-Con atmosphere who have both brought us amazing stories to share with our guests in our theatres," said Sun Dee Larson, Vice President, Film and Product Marketing for AMC Theatres. "We are excited to help host this event, which has become one of the hottest tickets in town during Con."

Slacker Personal Radio will be presenting Party Ben to DJ. Party Ben is a renowned mash-up veteran best known for his Green Day/Oasis combo "Boulevard of Broken Songs" which received airplay on hundreds of radio stations worldwide.

"As the developer of a leading BlackBerry and iPhone application, Multiplied Media recognizes that technology and pop culture go hand in hand," said Andrew Osis, CEO of Multiplied Media. "We are ecstatic to be presenting From Dusk 'til Con with such fantastic partners who celebrate that fact."

About Multiplied Media Corporation

Multiplied Media ([ www.multiplied.com ]) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ([ www.poynt.com ]) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi ([ www.unomobi.com ]), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Anchor Bay Entertainment

Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media ([ www.starzmedia.com ]) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About AMC Theatres

Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 380 theatres with 5,325 screens in five countries. [ www.amctheatres.com ]

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.