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Mon, July 12, 2010

The NASDAQ OMX Group Builds Subscriber Loyalty With New Analytics Services from Outsell, Inc.


Published on 2010-07-12 06:25:36 - Market Wire
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BURLINGAME, Calif. & SEATTLE--([ BUSINESS WIRE ])--Outsell, Inc. and Scout Analyticsa" today announced the successful deployment of Outsell Scout Analytics by The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ), the worlda™s largest exchange company, as a way to increase the loyalty of its Global Index Watch subscribers. Outsell Scout Analytics is a service for paid-content providers seeking to ensure that they are fully meeting every subscribera™s needs.

"The strength of a product is not measured by the breadth and depth of features or data but rather by the breadth and depth of subscriber loyalty"

NASDAQ OMX has developed new front-end data products, including Global Index Watch, to complement its existing data-feed business, and has chosen subscriber loyalty as a key metric in measuring its success. Previously, like most paid-content providers, the group relied mainly on anecdotal feedback. Today, NASDAQ OMX uses Outsell Scout Analytics for its unique ability to measure and rate subscribersa™ loyalty, information that will ultimately allow the content provider to strengthen their engagement.

aEnsuring customers receive good value from our front-end data business is critical to our success,a said Randall Hopkins, Senior Vice President, NASDAQ OMX Global Data Products. aWe needed analytics that could ensure the right resources and efforts are directed toward customer needs at the right time.The customer loyalty metric gives us a lens to better see customer needs and in turn make better decisions.a

Outsell Scout Analytics is a revenue optimization solution that rates subscriber loyalty and predicts subscribersa™ needs based on specific behaviors and usage patterns, using a patent- pending Demand Ratinga". In addition, the bundled advisory services of Outsell, Inc. identify for the paid-content provider actionable programs to build and monetize subscriber loyalty.

Outsell Scout Analytics is providing NASDAQ OMX insight in a number of ways. The service provides NASDAQ OMXa™s product managers an understanding of which subscriber segments use which data indexes to help them package the entitlements optimally. It also provides sales managers an understanding of which prospects are the most likely to receive the most value, to focus their effort on building long-term subscribers. Additionally, Outsell Scout Analytics provides account managers an understanding of which subscribers are not getting the full value of the service and might be at risk of defection. Finally, Outsell Scout Analytics provides a new basis for understanding, monitoring, and growing business a" subscriber loyalty.

aThe goal of Outsell Scout Analytics is to accelerate business results,a said Louise Garnett, vice president, Outsell Scout Analytics. aThe integration of our analysts as part of the solution ensures a paid-content provider doesna™t need to increase staffing or technical expertise to put analytics to work in its business. Outsell Scout Analytics is quick to deploy and delivers a return on investment within weeks.a

aThe strength of a product is not measured by the breadth and depth of features or data but rather by the breadth and depth of subscriber loyalty,a said Mark Upson, chief executive officer, Scout Analytics, which provides the platform on which the service is based. aThe NASDAQ OMX Group understands this deeply, and is building it into its operations. Its subscribers will be sure to benefit.a

Outsell Scout Analytics is the result of a strategic partnership between Outsell and Scout Analytics to help paid-content providers improve subscription revenues and help advertisers to better monetize their audiences. For more information, please contact Greg Chagaris, co-founder and corporate development officer, Outsell, at 650-342-7123 or [ Chagaris@outsellinc.com ].

About Outsell, Inc.

[ Outsell ] is the onlyresearch and advisory firm focused on advancing thepublishing and information industries.Ourinternational team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thriveand grow intoday's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsella™s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See [ www.outsellinc.com ].

About Scout Analyticsa"

Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analyticsa™ unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit [ www.scoutanalytics.com ] or call 425.649.1100. Follow the Scout Analytics blog at [ http://blog.scoutanalytics.com ].

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