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ENTI's MusicMatrix.com TV Campaign Hits Target With MTV, BET & Spike Ads

^{Published on 2010-06-28 05:20:31 - Market Wire}
 

NEW YORK, NY--(Marketwire - June 28, 2010) - Encounter Technologies, Inc. (PINKSHEETS: [ ENTI ]) is pleased to announced that this weekend marked the launch of its Music Matrix ([ www.MusicMatrix.com ]) National television ad campaign. The campaign, with ads hitting over 44 million households through 2010, "has already had a positive effect on site traffic," states Marketing Rep for Encounter Technologies, Sheri Cook. "Ad campaigns are long-term strategies as part of the overall efforts, with sales promotions, contests, etc. driving short-term traffic for the most part; so we're thrilled to see that this weekend, with only 4 ads among the three networks, has already supported increased traffic and additional users... this, despite the fact that due to an unforeseen technical issue, a few of our primary channels were down." The company expects the site to be fully functional by Tuesday and traffic has not appeared to have suffered as a result of the glitch. Further, additional channels will be opened up at the time of, or shortly after, the fix for even more variety toward increased user function and allure. The company, as part of this agenda, is currently speaking with additional labels to bring on board for MusicMatrix.com and its users.

And not a moment too soon as MusicMatrix plans to unveil their official celebrity spokesperson within the next week. This, in tandem with a national ad campaign targeting mostly males and females age 18-25, is a significant piece to MusicMatrix.com's strategy over the next 7-10 months to ensure it targets, attracts and 'sticks to' millions of new viewers and users, giving greater potentials for a number of attractive options such as buyout opportunities, corporate partnership opportunities, increased ad and user revenues to name a few.

"Overall, it was a great weekend for Encounter, MusicMatrix, our partners and shareholders with the kickoff of what we feel will be an extremely effective campaign. People are wanting to get more involved with the ever-increasing interactive models out there... MusicMatrix, targeting viewers of networks like MTV, BET and Spike is a resounding answer to an unfulfilled need in the market; allowing fans to participate in a virtual 'working with and for' the artists they most enjoy, all the while experiencing their favorite (and new) genres and artists."

About MusicMatrix.com

On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. (PINKSHEETS: [ ENTI ]) has developed a cutting edge, innovative and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies (PINKSHEETS: [ ENTI ])

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit [ www.encountertech.com ]

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.