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Exceed Company Ltd. Announces Appointment of Taylor Rafferty, LLC as Investor Relations Consultant

^{Published on 2010-06-25 05:41:31 - Market Wire}
 

BEIJING--(Marketwire - June 25, 2010) - Exceed Company Ltd. ("Exceed" or "the Company") (NASDAQ: [ EDS ]), one of the leading domestic sports and leisurewear brands in China, announced today that it has hired Taylor Rafferty, LLC ("TR"), a leading investor relations advisory agency, to assist in its plan to enhance its market profile and execute strategic growth in order to establish its position as the premier sporting goods company in China. Exceed has hired TR to replace its previous consultant, ICR, LLC, as part of its initiative to upgrade its investor relations program.

ABOUT EXCEED COMPANY LTD

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. It is one of the leading domestic sports and leisurewear brands in China in terms of market share by sales revenue. Since operations began in 2002, Exceed has experienced significant growth in the mass market concentrated in the second and third tier cities in China and has established a market leading position as one of the top five Chinese sportswear brands. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future events and future performance of Exceed. These statements are based on management's current expectations or beliefs. Actual results may vary materially from those expressed or implied by the statements herein. This information is qualified in its entirety by cautionary statements and risk factor disclosure contained in certain of Exceed's Securities and Exchange Commission filings. For a description of certain factors that could cause actual results to vary from current expectations and forward-looking statements contained in this press release, refer to documents that Exceed files from time to time with the Securities and Exchange Commission. Exceed is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.