Business & Finance
Business and Finance
Business and Finance
Wed, June 23, 2010 The Hartford Tops Ranking of Auto Insurance Web Sites
HARTFORD, Conn.--([ BUSINESS WIRE ])--The Hartford Financial Services Group, Inc. (NYSE: HIG) today announced that a new study, conducted by Change Sciences Group, gives the auto insurera™s Web site top marks for consumer experience.
"The Hartford scored best in our research because the site requires low user effort while being highly informative and persuasive"
The study examined Web site ease-of-use, content quality, persuasiveness and the use of social media among the top 17 auto insurance carriers.
aThe Hartford scored best in our research because the site requires low user effort while being highly informative and persuasive,a said Pam Pavliscak, partner, Change Sciences Group. aIt does this by practicing what we call hyper usability, working to ease the burden of data entry and navigation wherever possible, while providing prospects with the right information at the right time.a
Improving and evolving The Hartford Auto Insurancea™s online presence is a top priority for the company. aWe strive to deliver an exceptional customer experience, so we work very hard to streamline the process without sacrificing clarity,a said Bruce Shuman, assistant vice president, The Hartford. aWea™re constantly testing new components, language and layouts to ensure that consumers know exactly what we need in order to provide them with an accurate quote quickly and easily.a
The report, released on May 24, 2010, is based on Change Sciencesa™ Kantuita" interactive user experience modeling technology and process. For more details about the study, which the company has conducted for the past five years, please visit [ www.changesciences.com/Reports/Auto-Insurance-Online-Sales-Benchmarks ].
About The Hartford
Celebrating 200 years of helping its customers achieve what's ahead, The Hartford (NYSE: HIG) is an insurance and wealth management company. Through its unique focus on customer needs, the company serves businesses and consumers by providing the products and solutions they need to protect their assets and income from risks and manage their wealth and retirement needs. A Fortune 100 company, The Hartford is recognized widely for its service expertise and as one of the world's most ethical companies. More information on the company and its financial performance is available at [ www.thehartford.com ].
About Change Sciences Group
Founded in 2000, Change Sciences Group is the leading authority in comparative user experience analysis. Change Sciences regularly publishes benchmarking studies that compare how people experience leading financial services, e-commerce, and healthcare sites. Change Sciences' clients include startups and Fortune 500 companies in packed goods, healthcare, pharma, e-commerce, insurance, investing, and banking. The majority of the top 30 financial services firms are Change Sciences clients.
HIG-PC
Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2009 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.
