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FRDM's Launch of Neighbors Protecting Neighbors(TM) Residential Protection Program Anticipated to Significantly Boost Revenues

^{Published on 2009-11-12 10:37:33 - Market Wire}
 

ORLANDO, FL--(Marketwire - November 12, 2009) - Michael S. Borish, Chairman and Chief Executive Officer of Freedom Environmental Services, Inc. (PINKSHEETS: [ FRDM ]) announced on November 10, 2009 that the Company has developed Neighbors Protecting Neighbors™, a pre-paid Residential Protection System for personal, communal and multi-family septic systems. The State of Florida Health Department estimates that 36% of all households are currently serviced by residential septic systems. Neighbors Protecting Neighbors™ will, in our management's opinion, ensure families and neighborhoods that their environment will not be compromised at a yearly cost of less than a fitness club membership.

Mr. Borish pointed out, "The incidence of costly septic system failure is an increasing problem and Freedom Environmental Services, Inc. is at the forefront of the residential waste services market by providing a proactive program offering the highest level of service, maintenance, and convenience to the consumer through Neighbors Protecting Neighbors™."

The residential maintenance and protection program will be offered by the Company at prices ranging from $795 to $1,695 for two or three years' coverage, and may be financed. The program will be offered through consumer and commercial direct sales channels. Initial selling efforts will target the 1.5 million households in the Orlando-Tampa, Florida region. Mr. Borish indicated that FRDM is anticipating, but cannot guarantee, a market penetration rate of 2.5%, generating 35,000+ protected households. Although there can be no assurances, management believes that the anticipated incremental revenue from this program for 2010 and 2011 is $32,000,000. Neighbors Protecting Neighbors™ will be ramped up during the fourth quarter of 2009.

Freedom Environmental Services, Inc. is a Florida based, operating wastewater services company servicing commercial, residential, institutional and municipal infrastructure customers with remedial and wastewater system protection programs. FES is in the process of developing and managing high yield liquid waste to energy and nutrients conversion programs. Freedom Environmental Services website is: [ www.freedomwaterservices.com ].

DISCLAIMER: This news release may contain forward-looking statements. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.